#734CAF

Closest named color: Iris (#6258C4). oklch(50.8% 0.153 299.1), rgb(115, 76, 175).

Aa

White text reads best on this color (6.20:1).

About this color

#734CAF is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.153 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.048 away. White text reads best on it, at 6.20:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.153)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.38:1
White text6.20:1

Values

HEX#734CAF
RGBrgb(115, 76, 175)
HSLhsl(264, 39%, 49%)
OKLCHoklch(50.8% 0.153 299.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734CAF 6.20:1 AA Lc -85.8 Fine for body text
Black text on #734CAF 3.38:1 AA large text Lc 23.4 Dividers and decoration only
#734CAF text on white 6.20:1 AA Lc 80.6 Fine for body text
#734CAF text on black 3.38:1 AA large text Lc -21.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #EBE7F7

    oklch(93.6% 0.022 297.4)

  3. Step 200

    200

    #DCD4F1

    oklch(88.5% 0.04 298.2)

  4. Step 300

    300

    #C7B7EA

    oklch(81% 0.073 299.1)

  5. Step 400

    400

    #AB8FE0

    oklch(70.6% 0.119 299.2)

  6. Step 500

    500

    #9772D7

    oklch(63.2% 0.15 298.9)

  7. Step 600

    600

    #8258C4

    oklch(55.6% 0.163 299)

  8. Step 700

    700 (this color)

    #734CAF

    oklch(50.8% 0.153 299.1)

  9. Step 800

    800

    #5A3B89

    oklch(42.7% 0.126 299.4)

  10. Step 900

    900

    #49336E

    oklch(37.6% 0.099 298.8)

  11. Step 950

    950

    #2B1F40

    oklch(27.1% 0.061 299.1)

Export this scale for Tailwind in the Tailwind colors tool

#734CAF with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2061B20.109
Deuteranopia (no green cones)#2E60AD0.101
Tritanopia (no blue cones)#6660760.118
Achromatopsia (no color)#6161610.153

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734CAF

    #734CAF

    oklch(50.8% 0.153 299.1)

  • #5F6E00

    #5F6E00

    oklch(50.8% 0.119 118.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734CAF

    #734CAF

    oklch(50.8% 0.153 299.1)

  • #435CBC

    #435CBC

    oklch(50.8% 0.153 269.3)

  • #933E8F

    #933E8F

    oklch(50.8% 0.153 329.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734CAF

    #734CAF

    oklch(50.8% 0.153 299.1)

  • #7D6100

    #7D6100

    oklch(50.7% 0.104 88.9)

  • #007B33

    #007B33

    oklch(50.9% 0.143 149.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734CAF

    #734CAF

    oklch(50.8% 0.153 299.1)

  • #965100

    #965100

    oklch(50.7% 0.12 59.1)

  • #007666

    #007666

    oklch(50.7% 0.093 178.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734CAF

    #734CAF

    oklch(50.8% 0.153 299.1)

  • #AC382D

    #AC382D

    oklch(50.8% 0.154 29)

  • #5F6E00

    #5F6E00

    oklch(50.8% 0.119 118.7)

  • #007380

    #007380

    oklch(50.8% 0.087 208.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734CAF, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734CAF in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.