#734C9F

Closest named color: Light Eggplant (#894585). oklch(49.8% 0.132 303.7), rgb(115, 76, 159).

Aa

White text reads best on this color (6.43:1).

About this color

#734C9F is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.132 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.058 away. White text reads best on it, at 6.43:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromamoderately saturated (0.132)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.26:1
White text6.43:1

Values

HEX#734C9F
RGBrgb(115, 76, 159)
HSLhsl(268, 35%, 46%)
OKLCHoklch(49.8% 0.132 303.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734C9F 6.43:1 AA Lc -86.8 Fine for body text
Black text on #734C9F 3.26:1 AA large text Lc 22.3 Dividers and decoration only
#734C9F text on white 6.43:1 AA Lc 81.7 Fine for body text
#734C9F text on black 3.26:1 AA large text Lc -20.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FA

    oklch(97% 0.008 301.4)

  2. Step 100

    100

    #ECE7F4

    oklch(93.6% 0.018 303.4)

  3. Step 200

    200

    #DED4ED

    oklch(88.6% 0.036 303.8)

  4. Step 300

    300

    #C9B7E3

    oklch(80.9% 0.064 303.6)

  5. Step 400

    400

    #AE91D5

    oklch(70.8% 0.102 303.5)

  6. Step 500

    500

    #9A74CA

    oklch(63.1% 0.131 303.2)

  7. Step 600

    600

    #855BB6

    oklch(55.6% 0.141 303.4)

  8. Step 700

    700 (this color)

    #734C9F

    oklch(49.8% 0.132 303.7)

  9. Step 800

    800

    #5C3D7F

    oklch(42.6% 0.11 303.8)

  10. Step 900

    900

    #4B3566

    oklch(37.7% 0.085 303.3)

  11. Step 950

    950

    #2C1F3C

    oklch(27% 0.055 303.6)

Export this scale for Tailwind in the Tailwind colors tool

#734C9F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#315EA20.098
Deuteranopia (no green cones)#3D5E9D0.089
Tritanopia (no blue cones)#6B5B6E0.099
Achromatopsia (no color)#5E5E5E0.133

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734C9F

    #734C9F

    oklch(49.8% 0.132 303.7)

  • #556D00

    #556D00

    oklch(49.7% 0.123 123.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734C9F

    #734C9F

    oklch(49.8% 0.132 303.7)

  • #4C5AAD

    #4C5AAD

    oklch(49.9% 0.132 273.5)

  • #8D4182

    #8D4182

    oklch(49.7% 0.133 333.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734C9F

    #734C9F

    oklch(49.8% 0.132 303.7)

  • #766100

    #766100

    oklch(49.9% 0.102 94.1)

  • #00763F

    #00763F

    oklch(49.6% 0.126 153.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734C9F

    #734C9F

    oklch(49.8% 0.132 303.7)

  • #8E5200

    #8E5200

    oklch(49.8% 0.113 63.8)

  • #007368

    #007368

    oklch(49.9% 0.089 183.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734C9F

    #734C9F

    oklch(49.8% 0.132 303.7)

  • #A0402B

    #A0402B

    oklch(49.8% 0.133 33.9)

  • #556D00

    #556D00

    oklch(49.7% 0.123 123.4)

  • #006F81

    #006F81

    oklch(49.8% 0.088 214)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734C9F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734C9F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.