#734C9E

Closest named color: Light Eggplant (#894585). oklch(49.7% 0.131 304), rgb(115, 76, 158).

Aa

White text reads best on this color (6.44:1).

About this color

#734C9E is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.131 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.057 away. White text reads best on it, at 6.44:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromamoderately saturated (0.131)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.25:1
White text6.44:1

Values

HEX#734C9E
RGBrgb(115, 76, 158)
HSLhsl(269, 35%, 46%)
OKLCHoklch(49.7% 0.131 304)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734C9E 6.44:1 AA Lc -86.9 Fine for body text
Black text on #734C9E 3.25:1 AA large text Lc 22.3 Dividers and decoration only
#734C9E text on white 6.44:1 AA Lc 81.8 Fine for body text
#734C9E text on black 3.25:1 AA large text Lc -20.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FA

    oklch(97% 0.008 301.4)

  2. Step 100

    100

    #ECE7F4

    oklch(93.6% 0.018 303.4)

  3. Step 200

    200

    #DED4ED

    oklch(88.6% 0.036 303.8)

  4. Step 300

    300

    #C9B7E3

    oklch(80.9% 0.064 303.6)

  5. Step 400

    400

    #AE91D4

    oklch(70.7% 0.1 303.8)

  6. Step 500

    500

    #9B74C9

    oklch(63.2% 0.13 304.1)

  7. Step 600

    600

    #865BB5

    oklch(55.6% 0.14 304.3)

  8. Step 700

    700 (this color)

    #734C9E

    oklch(49.7% 0.131 304)

  9. Step 800

    800

    #5C3D7F

    oklch(42.6% 0.11 303.8)

  10. Step 900

    900

    #4B3566

    oklch(37.7% 0.085 303.3)

  11. Step 950

    950

    #2C1F3C

    oklch(27% 0.055 303.6)

Export this scale for Tailwind in the Tailwind colors tool

#734C9E with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#325DA10.097
Deuteranopia (no green cones)#3D5E9C0.089
Tritanopia (no blue cones)#6C5B6E0.097
Achromatopsia (no color)#5E5E5E0.132

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734C9E

    #734C9E

    oklch(49.7% 0.131 304)

  • #546D00

    #546D00

    oklch(49.6% 0.123 123.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734C9E

    #734C9E

    oklch(49.7% 0.131 304)

  • #4D59AC

    #4D59AC

    oklch(49.7% 0.132 274.4)

  • #8D4181

    #8D4181

    oklch(49.6% 0.132 333.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734C9E

    #734C9E

    oklch(49.7% 0.131 304)

  • #766100

    #766100

    oklch(49.9% 0.102 94.1)

  • #00763F

    #00763F

    oklch(49.6% 0.126 153.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734C9E

    #734C9E

    oklch(49.7% 0.131 304)

  • #8E5200

    #8E5200

    oklch(49.8% 0.113 63.8)

  • #007268

    #007268

    oklch(49.6% 0.088 184.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734C9E

    #734C9E

    oklch(49.7% 0.131 304)

  • #9F402B

    #9F402B

    oklch(49.7% 0.131 34)

  • #546D00

    #546D00

    oklch(49.6% 0.123 123.9)

  • #006F81

    #006F81

    oklch(49.8% 0.088 214)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734C9E, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734C9E in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.