#734C9B

Closest named color: Light Eggplant (#894585). oklch(49.5% 0.127 305), rgb(115, 76, 155).

Aa

White text reads best on this color (6.48:1).

About this color

#734C9B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.127 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.054 away. White text reads best on it, at 6.48:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromamoderately saturated (0.127)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.23:1
White text6.48:1

Values

HEX#734C9B
RGBrgb(115, 76, 155)
HSLhsl(270, 34%, 45%)
OKLCHoklch(49.5% 0.127 305)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734C9B 6.48:1 AA Lc -87.0 Fine for body text
Black text on #734C9B 3.23:1 AA large text Lc 22.1 Dividers and decoration only
#734C9B text on white 6.48:1 AA Lc 82.0 Fine for body text
#734C9B text on black 3.23:1 AA large text Lc -19.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #ECE7F4

    oklch(93.6% 0.018 303.4)

  3. Step 200

    200

    #DED4EC

    oklch(88.5% 0.034 304.5)

  4. Step 300

    300

    #CAB7E1

    oklch(80.9% 0.062 305.6)

  5. Step 400

    400

    #AF91D2

    oklch(70.7% 0.098 305.2)

  6. Step 500

    500

    #9B74C6

    oklch(63% 0.126 305)

  7. Step 600

    600

    #865BB3

    oklch(55.5% 0.138 304.9)

  8. Step 700

    700 (this color)

    #734C9B

    oklch(49.5% 0.127 305)

  9. Step 800

    800

    #5D3E7D

    oklch(42.8% 0.105 305.1)

  10. Step 900

    900

    #4C3564

    oklch(37.7% 0.082 305.4)

  11. Step 950

    950

    #2C1F3B

    oklch(26.9% 0.053 304.5)

Export this scale for Tailwind in the Tailwind colors tool

#734C9B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#355D9E0.095
Deuteranopia (no green cones)#3F5E990.087
Tritanopia (no blue cones)#6C5A6C0.094
Achromatopsia (no color)#5E5E5E0.128

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734C9B

    #734C9B

    oklch(49.5% 0.127 305)

  • #526D00

    #526D00

    oklch(49.5% 0.124 124.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734C9B

    #734C9B

    oklch(49.5% 0.127 305)

  • #4E59A9

    #4E59A9

    oklch(49.5% 0.127 274.9)

  • #8C427E

    #8C427E

    oklch(49.5% 0.127 335)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734C9B

    #734C9B

    oklch(49.5% 0.127 305)

  • #746000

    #746000

    oklch(49.4% 0.101 94.7)

  • #007541

    #007541

    oklch(49.4% 0.122 154.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734C9B

    #734C9B

    oklch(49.5% 0.127 305)

  • #8C5200

    #8C5200

    oklch(49.5% 0.111 64.9)

  • #007268

    #007268

    oklch(49.6% 0.088 184.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734C9B

    #734C9B

    oklch(49.5% 0.127 305)

  • #9D422B

    #9D422B

    oklch(49.6% 0.127 35.3)

  • #526D00

    #526D00

    oklch(49.5% 0.124 124.9)

  • #006E81

    #006E81

    oklch(49.5% 0.088 215.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734C9B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734C9B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.