#734C90
Closest named color: Light Eggplant (#894585). oklch(48.9% 0.113 309.2), rgb(115, 76, 144).
Aa
White text reads best on this color (6.63:1).
About this color
#734C90 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.113 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.045 away. White text reads best on it, at 6.63:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.113) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.16:1 |
| White text | 6.63:1 |
Values
| HEX | #734C90 |
| RGB | rgb(115, 76, 144) |
| HSL | hsl(274, 31%, 43%) |
| OKLCH | oklch(48.9% 0.113 309.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734C90 | 6.63:1 | AA | Lc -87.7 | Fine for body text |
| Black text on #734C90 | 3.16:1 | AA large text | Lc 21.4 | Dividers and decoration only |
| #734C90 text on white | 6.63:1 | AA | Lc 82.6 | Fine for body text |
| #734C90 text on black | 3.16:1 | AA large text | Lc -19.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F9
oklch(97.1% 0.007 312.3)
-
Step 100
100
#EDE7F2
oklch(93.6% 0.016 310.1)
-
Step 200
200
#DFD4E9
oklch(88.5% 0.031 309.1)
-
Step 300
300
#CBB7DC
oklch(80.8% 0.056 309.4)
-
Step 400
400
#B192CA
oklch(70.8% 0.087 309.4)
-
Step 500
500
#9D76BC
oklch(63.1% 0.11 309.1)
-
Step 600
600
#885DA9
oklch(55.5% 0.122 309)
-
Step 700
700 (this color)
#734C90
oklch(48.9% 0.113 309.2)
-
Step 800
800
#5E3F75
oklch(42.6% 0.093 309.4)
-
Step 900
900
#4D365F
oklch(37.7% 0.073 309.1)
-
Step 950
950
#2D2037
oklch(27% 0.045 309.5)
#734C90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C5B92 | 0.088 |
| Deuteranopia (no green cones) | #465D8E | 0.080 |
| Tritanopia (no blue cones) | #6F5767 | 0.081 |
| Achromatopsia (no color) | #5D5D5D | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734C90
#734C90
oklch(48.9% 0.113 309.2)
- #4B6C1C
#4B6C1C
oklch(48.9% 0.113 129.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734C90, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.045
- Muted Purple #805B87 ΔE 0.053
- Dull Purple #84597E ΔE 0.061
- Twilight #4E518B ΔE 0.063
- Dusty Purple #825F87 ΔE 0.065
- Rebecca Purple #663399 ΔE 0.069
- Dusk #4E5481 ΔE 0.070
- Dusky Purple #895B7B ΔE 0.074
Use #734C90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.