#734C8D

Closest named color: Light Eggplant (#894585). oklch(48.7% 0.109 310.6), rgb(115, 76, 141).

Aa

White text reads best on this color (6.67:1).

About this color

#734C8D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.109 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.043 away. White text reads best on it, at 6.67:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.109)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.14:1
White text6.67:1

Values

HEX#734C8D
RGBrgb(115, 76, 141)
HSLhsl(276, 30%, 43%)
OKLCHoklch(48.7% 0.109 310.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734C8D 6.67:1 AA Lc -87.8 Fine for body text
Black text on #734C8D 3.14:1 AA large text Lc 21.3 Dividers and decoration only
#734C8D text on white 6.67:1 AA Lc 82.8 Fine for body text
#734C8D text on black 3.14:1 AA large text Lc -19.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4F9

    oklch(97.1% 0.007 312.3)

  2. Step 100

    100

    #EDE7F2

    oklch(93.6% 0.016 310.1)

  3. Step 200

    200

    #DFD4E8

    oklch(88.5% 0.03 310.1)

  4. Step 300

    300

    #CBB8DA

    oklch(80.9% 0.051 310.2)

  5. Step 400

    400

    #B192C8

    oklch(70.7% 0.084 310.4)

  6. Step 500

    500

    #9E76BA

    oklch(63.1% 0.108 310.5)

  7. Step 600

    600

    #895EA6

    oklch(55.6% 0.117 310.6)

  8. Step 700

    700 (this color)

    #734C8D

    oklch(48.7% 0.109 310.6)

  9. Step 800

    800

    #5E3F73

    oklch(42.5% 0.091 310.5)

  10. Step 900

    900

    #4D365D

    oklch(37.6% 0.07 310.4)

  11. Step 950

    950

    #2D2037

    oklch(27% 0.045 309.5)

Export this scale for Tailwind in the Tailwind colors tool

#734C8D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3E5A8F0.086
Deuteranopia (no green cones)#485D8B0.078
Tritanopia (no blue cones)#7056660.076
Achromatopsia (no color)#5C5C5C0.110

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734C8D

    #734C8D

    oklch(48.7% 0.109 310.6)

  • #4A6C22

    #4A6C22

    oklch(48.9% 0.109 130.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734C8D

    #734C8D

    oklch(48.7% 0.109 310.6)

  • #55579C

    #55579C

    oklch(48.8% 0.109 280.3)

  • #884472

    #884472

    oklch(48.7% 0.11 341)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734C8D

    #734C8D

    oklch(48.7% 0.109 310.6)

  • #6D6000

    #6D6000

    oklch(48.7% 0.101 100.1)

  • #00724A

    #00724A

    oklch(48.7% 0.11 160.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734C8D

    #734C8D

    oklch(48.7% 0.109 310.6)

  • #845300

    #845300

    oklch(48.6% 0.105 70.5)

  • #006E6B

    #006E6B

    oklch(48.6% 0.084 191.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734C8D

    #734C8D

    oklch(48.7% 0.109 310.6)

  • #92472B

    #92472B

    oklch(48.7% 0.109 40.6)

  • #4A6C22

    #4A6C22

    oklch(48.9% 0.109 130.6)

  • #006B83

    #006B83

    oklch(48.8% 0.089 220.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734C8D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734C8D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.