#734C4E
Closest named color: Brownish Purple (#76424E). oklch(46.1% 0.053 16), rgb(115, 76, 78).
Aa
White text reads best on this color (7.31:1).
About this color
#734C4E is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.053 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 7.31:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.053) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.87:1 |
| White text | 7.31:1 |
Values
| HEX | #734C4E |
| RGB | rgb(115, 76, 78) |
| HSL | hsl(357, 20%, 37%) |
| OKLCH | oklch(46.1% 0.053 16) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734C4E | 7.31:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #734C4E | 2.87:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #734C4E text on white | 7.31:1 | AAA | Lc 85.3 | Fine for body text |
| #734C4E text on black | 2.87:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#EFE8E8
oklch(93.6% 0.008 17.3)
-
Step 200
200
#E2D5D6
oklch(88.4% 0.014 12.1)
-
Step 300
300
#D1BABB
oklch(80.9% 0.026 14.7)
-
Step 400
400
#B99798
oklch(70.8% 0.041 16.2)
-
Step 500
500
#A77D7F
oklch(63.1% 0.052 15.5)
-
Step 600
600
#926668
oklch(55.7% 0.057 16.1)
-
Step 700
700 (this color)
#734C4E
oklch(46.1% 0.053 16)
-
Step 800
800
#654547
oklch(42.7% 0.044 15)
-
Step 900
900
#523A3B
oklch(37.6% 0.034 16)
-
Step 950
950
#302223
oklch(26.9% 0.022 13.8)
#734C4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #53524E | 0.057 |
| Deuteranopia (no green cones) | #5C594D | 0.053 |
| Tritanopia (no blue cones) | #7A484D | 0.016 |
| Achromatopsia (no color) | #565656 | 0.054 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734C4E
#734C4E
oklch(46.1% 0.053 16)
- #306262
#306262
oklch(46.2% 0.054 195.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734C4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Dark Mauve #874C62 ΔE 0.050
- Purple Brown #673A3F ΔE 0.056
- Milk Chocolate #7F4E1E ΔE 0.066
- Cocoa #875F42 ΔE 0.074
- Saddle Brown #8B4513 ΔE 0.076
- Dusty Grape #545775 ΔE 0.076
- Medium Brown #7F5112 ΔE 0.078
Use #734C4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.