#734BAD

Closest named color: Iris (#6258C4). oklch(50.5% 0.152 299.8), rgb(115, 75, 173).

Aa

White text reads best on this color (6.28:1).

About this color

#734BAD is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.152 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.051 away. White text reads best on it, at 6.28:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.152)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.33:1
White text6.28:1

Values

HEX#734BAD
RGBrgb(115, 75, 173)
HSLhsl(264, 40%, 49%)
OKLCHoklch(50.5% 0.152 299.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734BAD 6.28:1 AA Lc -86.1 Fine for body text
Black text on #734BAD 3.33:1 AA large text Lc 23.1 Dividers and decoration only
#734BAD text on white 6.28:1 AA Lc 81.0 Fine for body text
#734BAD text on black 3.33:1 AA large text Lc -20.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #ECE7F6

    oklch(93.6% 0.021 301.1)

  3. Step 200

    200

    #DDD4F1

    oklch(88.6% 0.041 299.7)

  4. Step 300

    300

    #C7B6EA

    oklch(80.8% 0.074 299.7)

  5. Step 400

    400

    #AC8FDF

    oklch(70.7% 0.118 300.1)

  6. Step 500

    500

    #9871D6

    oklch(63.1% 0.151 299.9)

  7. Step 600

    600

    #8357C3

    oklch(55.5% 0.164 299.9)

  8. Step 700

    700 (this color)

    #734BAD

    oklch(50.5% 0.152 299.8)

  9. Step 800

    800

    #5A3B88

    oklch(42.7% 0.125 299.7)

  10. Step 900

    900

    #4A336D

    oklch(37.6% 0.098 300)

  11. Step 950

    950

    #2B1E40

    oklch(26.9% 0.063 299.8)

Export this scale for Tailwind in the Tailwind colors tool

#734BAD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2060B00.110
Deuteranopia (no green cones)#2F5FAB0.101
Tritanopia (no blue cones)#675F750.116
Achromatopsia (no color)#6060600.152

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734BAD

    #734BAD

    oklch(50.5% 0.152 299.8)

  • #5D6E00

    #5D6E00

    oklch(50.6% 0.12 119.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734BAD

    #734BAD

    oklch(50.5% 0.152 299.8)

  • #445BBA

    #445BBA

    oklch(50.5% 0.152 270)

  • #923E8D

    #923E8D

    oklch(50.5% 0.151 329.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734BAD

    #734BAD

    oklch(50.5% 0.152 299.8)

  • #7C6100

    #7C6100

    oklch(50.5% 0.103 89.6)

  • #007A35

    #007A35

    oklch(50.6% 0.14 149.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734BAD

    #734BAD

    oklch(50.5% 0.152 299.8)

  • #945100

    #945100

    oklch(50.4% 0.118 60)

  • #007566

    #007566

    oklch(50.4% 0.092 179.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734BAD

    #734BAD

    oklch(50.5% 0.152 299.8)

  • #AA382B

    #AA382B

    oklch(50.5% 0.152 29.8)

  • #5D6E00

    #5D6E00

    oklch(50.6% 0.12 119.8)

  • #007280

    #007280

    oklch(50.6% 0.087 209.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734BAD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734BAD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.