#734B9F

Closest named color: Light Eggplant (#894585). oklch(49.6% 0.134 303.9), rgb(115, 75, 159).

Aa

White text reads best on this color (6.48:1).

About this color

#734B9F is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.134 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.058 away. White text reads best on it, at 6.48:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromamoderately saturated (0.134)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.23:1
White text6.48:1

Values

HEX#734B9F
RGBrgb(115, 75, 159)
HSLhsl(269, 36%, 46%)
OKLCHoklch(49.6% 0.134 303.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734B9F 6.48:1 AA Lc -87.0 Fine for body text
Black text on #734B9F 3.23:1 AA large text Lc 22.1 Dividers and decoration only
#734B9F text on white 6.48:1 AA Lc 81.9 Fine for body text
#734B9F text on black 3.23:1 AA large text Lc -20.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #ECE7F4

    oklch(93.6% 0.018 303.4)

  3. Step 200

    200

    #DED4ED

    oklch(88.6% 0.036 303.8)

  4. Step 300

    300

    #C9B7E3

    oklch(80.9% 0.064 303.6)

  5. Step 400

    400

    #AE90D5

    oklch(70.6% 0.103 303.8)

  6. Step 500

    500

    #9B73CA

    oklch(63% 0.133 304)

  7. Step 600

    600

    #865AB7

    oklch(55.6% 0.144 303.9)

  8. Step 700

    700 (this color)

    #734B9F

    oklch(49.6% 0.134 303.9)

  9. Step 800

    800

    #5C3D80

    oklch(42.7% 0.111 303.4)

  10. Step 900

    900

    #4C3466

    oklch(37.6% 0.087 304.7)

  11. Step 950

    950

    #2C1F3C

    oklch(27% 0.055 303.6)

Export this scale for Tailwind in the Tailwind colors tool

#734B9F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#305DA20.100
Deuteranopia (no green cones)#3C5E9D0.091
Tritanopia (no blue cones)#6B5A6E0.099
Achromatopsia (no color)#5E5E5E0.135

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734B9F

    #734B9F

    oklch(49.6% 0.134 303.9)

  • #546D00

    #546D00

    oklch(49.6% 0.123 123.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734B9F

    #734B9F

    oklch(49.6% 0.134 303.9)

  • #4C59AD

    #4C59AD

    oklch(49.7% 0.133 273.9)

  • #8E4081

    #8E4081

    oklch(49.6% 0.134 334.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734B9F

    #734B9F

    oklch(49.6% 0.134 303.9)

  • #756000

    #756000

    oklch(49.5% 0.102 94)

  • #00763F

    #00763F

    oklch(49.6% 0.126 153.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734B9F

    #734B9F

    oklch(49.6% 0.134 303.9)

  • #8D5200

    #8D5200

    oklch(49.6% 0.112 64.4)

  • #007268

    #007268

    oklch(49.6% 0.088 184.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734B9F

    #734B9F

    oklch(49.6% 0.134 303.9)

  • #A03F2A

    #A03F2A

    oklch(49.7% 0.134 33.8)

  • #546D00

    #546D00

    oklch(49.6% 0.123 123.9)

  • #006E80

    #006E80

    oklch(49.5% 0.087 214.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734B9F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734B9F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.