#734B9A

Closest named color: Light Eggplant (#894585). oklch(49.3% 0.127 305.6), rgb(115, 75, 154).

Aa

White text reads best on this color (6.55:1).

About this color

#734B9A is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.127 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.053 away. White text reads best on it, at 6.55:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.127)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.20:1
White text6.55:1

Values

HEX#734B9A
RGBrgb(115, 75, 154)
HSLhsl(270, 34%, 45%)
OKLCHoklch(49.3% 0.127 305.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734B9A 6.55:1 AA Lc -87.3 Fine for body text
Black text on #734B9A 3.20:1 AA large text Lc 21.8 Dividers and decoration only
#734B9A text on white 6.55:1 AA Lc 82.2 Fine for body text
#734B9A text on black 3.20:1 AA large text Lc -19.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #EDE7F4

    oklch(93.6% 0.018 306.7)

  3. Step 200

    200

    #DED4EC

    oklch(88.5% 0.034 304.5)

  4. Step 300

    300

    #CAB7E1

    oklch(80.9% 0.062 305.6)

  5. Step 400

    400

    #AF91D2

    oklch(70.7% 0.098 305.2)

  6. Step 500

    500

    #9C74C6

    oklch(63.1% 0.126 305.5)

  7. Step 600

    600

    #875BB2

    oklch(55.6% 0.137 305.8)

  8. Step 700

    700 (this color)

    #734B9A

    oklch(49.3% 0.127 305.6)

  9. Step 800

    800

    #5D3D7C

    oklch(42.6% 0.106 305.8)

  10. Step 900

    900

    #4C3564

    oklch(37.7% 0.082 305.4)

  11. Step 950

    950

    #2D1F3B

    oklch(27% 0.054 306.2)

Export this scale for Tailwind in the Tailwind colors tool

#734B9A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#345C9D0.096
Deuteranopia (no green cones)#3F5D980.088
Tritanopia (no blue cones)#6D596B0.094
Achromatopsia (no color)#5D5D5D0.128

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734B9A

    #734B9A

    oklch(49.3% 0.127 305.6)

  • #506D00

    #506D00

    oklch(49.4% 0.125 125.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734B9A

    #734B9A

    oklch(49.3% 0.127 305.6)

  • #4E58A8

    #4E58A8

    oklch(49.3% 0.127 275.4)

  • #8C417D

    #8C417D

    oklch(49.3% 0.128 335.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734B9A

    #734B9A

    oklch(49.3% 0.127 305.6)

  • #736000

    #736000

    oklch(49.3% 0.101 95.5)

  • #007542

    #007542

    oklch(49.4% 0.121 155.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734B9A

    #734B9A

    oklch(49.3% 0.127 305.6)

  • #8B5200

    #8B5200

    oklch(49.3% 0.11 65.4)

  • #007168

    #007168

    oklch(49.3% 0.087 185.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734B9A

    #734B9A

    oklch(49.3% 0.127 305.6)

  • #9C4129

    #9C4129

    oklch(49.3% 0.128 35.8)

  • #506D00

    #506D00

    oklch(49.4% 0.125 125.8)

  • #006D81

    #006D81

    oklch(49.3% 0.088 216.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734B9A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734B9A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.