#734AC3

Closest named color: Bluey Purple (#6241C7). oklch(51.9% 0.18 294.9), rgb(115, 74, 195).

Aa

White text reads best on this color (6.00:1).

About this color

#734AC3 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.180 and its hue 295°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.038 away. White text reads best on it, at 6.00:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.180)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.49:1
White text6.00:1

Values

HEX#734AC3
RGBrgb(115, 74, 195)
HSLhsl(260, 50%, 53%)
OKLCHoklch(51.9% 0.18 294.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734AC3 6.00:1 AA Lc -84.8 Fine for body text
Black text on #734AC3 3.49:1 AA large text Lc 24.5 Dividers and decoration only
#734AC3 text on white 6.00:1 AA Lc 79.6 Fine for body text
#734AC3 text on black 3.49:1 AA large text Lc -22.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FD

    oklch(97.1% 0.012 296.4)

  2. Step 100

    100

    #EBE7F9

    oklch(93.6% 0.024 296.1)

  3. Step 200

    200

    #DBD3F7

    oklch(88.5% 0.05 295.5)

  4. Step 300

    300

    #C4B6F4

    oklch(80.9% 0.088 294.7)

  5. Step 400

    400

    #A78DEE

    oklch(70.6% 0.14 294.9)

  6. Step 500

    500

    #936EE8

    oklch(63.1% 0.178 294.8)

  7. Step 600

    600

    #7F52D6

    oklch(55.6% 0.193 295.1)

  8. Step 700

    700 (this color)

    #734AC3

    oklch(51.9% 0.18 294.9)

  9. Step 800

    800

    #573796

    oklch(42.7% 0.149 294.8)

  10. Step 900

    900

    #473178

    oklch(37.7% 0.116 294.4)

  11. Step 950

    950

    #2A1D46

    oklch(27% 0.074 295.6)

Export this scale for Tailwind in the Tailwind colors tool

#734AC3 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0064C70.119
Deuteranopia (no green cones)#0061C00.120
Tritanopia (no blue cones)#5E657F0.142
Achromatopsia (no color)#6363630.181

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734AC3

    #734AC3

    oklch(51.9% 0.18 294.9)

  • #677000

    #677000

    oklch(52% 0.118 115.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734AC3

    #734AC3

    oklch(51.9% 0.18 294.9)

  • #345ECE

    #345ECE

    oklch(51.8% 0.18 265.1)

  • #9938A0

    #9938A0

    oklch(51.8% 0.18 325)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734AC3

    #734AC3

    oklch(51.9% 0.18 294.9)

  • #846300

    #846300

    oklch(51.9% 0.106 85.7)

  • #007F1F

    #007F1F

    oklch(51.8% 0.163 144.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734AC3

    #734AC3

    oklch(51.9% 0.18 294.9)

  • #9F5000

    #9F5000

    oklch(51.9% 0.129 54.8)

  • #007A65

    #007A65

    oklch(51.7% 0.097 175.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734AC3

    #734AC3

    oklch(51.9% 0.18 294.9)

  • #BA2A2E

    #BA2A2E

    oklch(51.9% 0.18 24.9)

  • #677000

    #677000

    oklch(52% 0.118 115.2)

  • #007781

    #007781

    oklch(51.9% 0.089 205.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734AC3, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734AC3 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.