#734AB5

Closest named color: Iris (#6258C4). oklch(50.9% 0.163 298), rgb(115, 74, 181).

Aa

White text reads best on this color (6.22:1).

About this color

#734AB5 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.163 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.045 away. White text reads best on it, at 6.22:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.163)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.37:1
White text6.22:1

Values

HEX#734AB5
RGBrgb(115, 74, 181)
HSLhsl(263, 42%, 50%)
OKLCHoklch(50.9% 0.163 298)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734AB5 6.22:1 AA Lc -85.8 Fine for body text
Black text on #734AB5 3.37:1 AA large text Lc 23.4 Dividers and decoration only
#734AB5 text on white 6.22:1 AA Lc 80.6 Fine for body text
#734AB5 text on black 3.37:1 AA large text Lc -21.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EBE7F8

    oklch(93.6% 0.023 296.7)

  3. Step 200

    200

    #DCD3F3

    oklch(88.4% 0.045 298.3)

  4. Step 300

    300

    #C6B6EE

    oklch(80.9% 0.08 297.7)

  5. Step 400

    400

    #AA8EE5

    oklch(70.6% 0.127 297.9)

  6. Step 500

    500

    #9770DD

    oklch(63.2% 0.161 298.2)

  7. Step 600

    600

    #8255CB

    oklch(55.6% 0.176 298)

  8. Step 700

    700 (this color)

    #734AB5

    oklch(50.9% 0.163 298)

  9. Step 800

    800

    #59398E

    oklch(42.6% 0.136 297.7)

  10. Step 900

    900

    #493271

    oklch(37.6% 0.105 298)

  11. Step 950

    950

    #2B1E42

    oklch(27% 0.066 298.6)

Export this scale for Tailwind in the Tailwind colors tool

#734AB5 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0C61B80.118
Deuteranopia (no green cones)#2360B30.109
Tritanopia (no blue cones)#6461780.127
Achromatopsia (no color)#6161610.164

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734AB5

    #734AB5

    oklch(50.9% 0.163 298)

  • #606E00

    #606E00

    oklch(50.9% 0.119 118.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734AB5

    #734AB5

    oklch(50.9% 0.163 298)

  • #3E5CC2

    #3E5CC2

    oklch(50.9% 0.163 267.9)

  • #953B94

    #953B94

    oklch(50.9% 0.163 328.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734AB5

    #734AB5

    oklch(50.9% 0.163 298)

  • #7E6100

    #7E6100

    oklch(50.8% 0.104 88.1)

  • #007B2F

    #007B2F

    oklch(50.8% 0.147 148.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734AB5

    #734AB5

    oklch(50.9% 0.163 298)

  • #985100

    #985100

    oklch(51% 0.122 58.3)

  • #007766

    #007766

    oklch(50.9% 0.094 178.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734AB5

    #734AB5

    oklch(50.9% 0.163 298)

  • #B0332B

    #B0332B

    oklch(50.9% 0.163 28)

  • #606E00

    #606E00

    oklch(50.9% 0.119 118.1)

  • #007380

    #007380

    oklch(50.8% 0.087 208.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734AB5, closest first.

No curated palette has a color within ΔE 0.04 of #734AB5.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734AB5 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.