#734A94
Closest named color: Light Eggplant (#894585). oklch(48.8% 0.122 308.1), rgb(115, 74, 148).
Aa
White text reads best on this color (6.69:1).
About this color
#734A94 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.122 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 6.69:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.122) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.13:1 |
| White text | 6.69:1 |
Values
| HEX | #734A94 |
| RGB | rgb(115, 74, 148) |
| HSL | hsl(273, 33%, 44%) |
| OKLCH | oklch(48.8% 0.122 308.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734A94 | 6.69:1 | AA | Lc -87.9 | Fine for body text |
| Black text on #734A94 | 3.13:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #734A94 text on white | 6.69:1 | AA | Lc 82.8 | Fine for body text |
| #734A94 text on black | 3.13:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F3
oklch(93.6% 0.017 308.3)
-
Step 200
200
#DFD4EA
oklch(88.5% 0.032 308.1)
-
Step 300
300
#CBB7DE
oklch(80.9% 0.058 308.2)
-
Step 400
400
#B191CE
oklch(70.8% 0.094 308.1)
-
Step 500
500
#9E74C1
oklch(63.1% 0.121 308.4)
-
Step 600
600
#895CAD
oklch(55.7% 0.13 308.4)
-
Step 700
700 (this color)
#734A94
oklch(48.8% 0.122 308.1)
-
Step 800
800
#5E3E79
oklch(42.7% 0.1 307.7)
-
Step 900
900
#4D3561
oklch(37.6% 0.078 308.2)
-
Step 950
950
#2D1F39
oklch(26.9% 0.05 308.1)
#734A94 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #365A97 | 0.095 |
| Deuteranopia (no green cones) | #425C92 | 0.086 |
| Tritanopia (no blue cones) | #6E5668 | 0.087 |
| Achromatopsia (no color) | #5C5C5C | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734A94
#734A94
oklch(48.8% 0.122 308.1)
- #4B6C0D
#4B6C0D
oklch(48.8% 0.122 128.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734A94, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Muted Purple #805B87 ΔE 0.061
- Rebecca Purple #663399 ΔE 0.062
- Twilight #4E518B ΔE 0.065
- Dull Purple #84597E ΔE 0.069
- Dusty Purple #825F87 ΔE 0.072
- Dusk #4E5481 ΔE 0.075
- Warm Purple #952E8F ΔE 0.079
Use #734A94 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.