#734A71
Closest named color: Dark Mauve (#874C62). oklch(47% 0.079 328.4), rgb(115, 74, 113).
Aa
White text reads best on this color (7.12:1).
About this color
#734A71 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.079 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.047 away. White text reads best on it, at 7.12:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.079) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.94:1 |
| White text | 7.12:1 |
Values
| HEX | #734A71 |
| RGB | rgb(115, 74, 113) |
| HSL | hsl(303, 22%, 37%) |
| OKLCH | oklch(47% 0.079 328.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734A71 | 7.12:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #734A71 | 2.94:1 | Fails | Lc 19.4 | Dividers and decoration only |
| #734A71 text on white | 7.12:1 | AAA | Lc 84.6 | Fine for body text |
| #734A71 text on black | 2.94:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7EE
oklch(93.5% 0.012 325.7)
-
Step 200
200
#E1D4E0
oklch(88.4% 0.021 328.1)
-
Step 300
300
#CFB8CD
oklch(80.8% 0.039 328.7)
-
Step 400
400
#B693B4
oklch(70.6% 0.062 328.1)
-
Step 500
500
#A478A1
oklch(63% 0.079 328.8)
-
Step 600
600
#8F618C
oklch(55.6% 0.085 328.9)
-
Step 700
700 (this color)
#734A71
oklch(47% 0.079 328.4)
-
Step 800
800
#634261
oklch(42.8% 0.065 328.7)
-
Step 900
900
#51384F
oklch(37.8% 0.051 329.3)
-
Step 950
950
#2F212E
oklch(27% 0.031 328.8)
#734A71 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485572 | 0.075 |
| Deuteranopia (no green cones) | #525A70 | 0.068 |
| Tritanopia (no blue cones) | #764D58 | 0.045 |
| Achromatopsia (no color) | #585858 | 0.080 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734A71
#734A71
oklch(47% 0.079 328.4)
- #396741
#396741
oklch(47% 0.079 148.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734A71, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.047
- Dull Purple #84597E ΔE 0.054
- Light Eggplant #894585 ΔE 0.054
- Brownish Purple #76424E ΔE 0.055
- Muted Purple #805B87 ΔE 0.058
- Dusty Grape #545775 ΔE 0.060
- Dusky Purple #895B7B ΔE 0.064
- Dusk #4E5481 ΔE 0.067
Use #734A71 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.