#7349BF
Closest named color: Bluey Purple (#6241C7). oklch(51.4% 0.177 296), rgb(115, 73, 191).
Aa
White text reads best on this color (6.11:1).
About this color
#7349BF is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.177 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.039 away. White text reads best on it, at 6.11:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.177) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.43:1 |
| White text | 6.11:1 |
Values
| HEX | #7349BF |
| RGB | rgb(115, 73, 191) |
| HSL | hsl(261, 48%, 52%) |
| OKLCH | oklch(51.4% 0.177 296) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7349BF | 6.11:1 | AA | Lc -85.3 | Fine for body text |
| Black text on #7349BF | 3.43:1 | AA large text | Lc 24.0 | Dividers and decoration only |
| #7349BF text on white | 6.11:1 | AA | Lc 80.1 | Fine for body text |
| #7349BF text on black | 3.43:1 | AA large text | Lc -21.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EBE7F9
oklch(93.6% 0.024 296.1)
-
Step 200
200
#DBD3F6
oklch(88.4% 0.048 295.9)
-
Step 300
300
#C5B6F2
oklch(80.9% 0.085 295.9)
-
Step 400
400
#A98DEC
oklch(70.7% 0.138 296.3)
-
Step 500
500
#956EE6
oklch(63.2% 0.175 296)
-
Step 600
600
#8052D3
oklch(55.5% 0.19 296.1)
-
Step 700
700 (this color)
#7349BF
oklch(51.4% 0.177 296)
-
Step 800
800
#583794
oklch(42.7% 0.146 295.9)
-
Step 900
900
#483176
oklch(37.7% 0.114 295.8)
-
Step 950
950
#2A1D45
oklch(26.9% 0.073 296.2)
#7349BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0063C3 | 0.121 |
| Deuteranopia (no green cones) | #0560BC | 0.120 |
| Tritanopia (no blue cones) | #60637D | 0.138 |
| Achromatopsia (no color) | #626262 | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7349BF
#7349BF
oklch(51.4% 0.177 296)
- #656F00
#656F00
oklch(51.5% 0.118 115.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7349BF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.039
- Iris #6258C4 ΔE 0.042
- Slate Blue #6A5ACD ΔE 0.043
- Light Indigo #6D5ACF ΔE 0.044
- Dark Periwinkle #665FD1 ΔE 0.057
- Blue With A Hint Of Purple #533CC6 ΔE 0.066
- Blurple #5539CC ΔE 0.069
- Purpley #8756E4 ΔE 0.072
Use #7349BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.