#734994
Closest named color: Light Eggplant (#894585). oklch(48.6% 0.123 308.3), rgb(115, 73, 148).
Aa
White text reads best on this color (6.75:1).
About this color
#734994 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.123 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 6.75:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.123) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.10:1 |
| White text | 6.75:1 |
Values
| HEX | #734994 |
| RGB | rgb(115, 73, 148) |
| HSL | hsl(274, 34%, 43%) |
| OKLCH | oklch(48.6% 0.123 308.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734994 | 6.75:1 | AA | Lc -88.1 | Fine for body text |
| Black text on #734994 | 3.10:1 | AA large text | Lc 21.0 | Dividers and decoration only |
| #734994 text on white | 6.75:1 | AA | Lc 83.0 | Fine for body text |
| #734994 text on black | 3.10:1 | AA large text | Lc -18.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F3
oklch(93.6% 0.017 308.3)
-
Step 200
200
#DFD4EA
oklch(88.5% 0.032 308.1)
-
Step 300
300
#CBB7DF
oklch(80.9% 0.059 307.6)
-
Step 400
400
#B190CE
oklch(70.6% 0.095 308.4)
-
Step 500
500
#9E74C2
oklch(63.1% 0.122 308)
-
Step 600
600
#895BAE
oklch(55.6% 0.133 308.2)
-
Step 700
700 (this color)
#734994
oklch(48.6% 0.123 308.3)
-
Step 800
800
#5F3D79
oklch(42.6% 0.103 308.8)
-
Step 900
900
#4D3562
oklch(37.7% 0.079 307.6)
-
Step 950
950
#2D1F39
oklch(26.9% 0.05 308.1)
#734994 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #355A97 | 0.097 |
| Deuteranopia (no green cones) | #415C92 | 0.088 |
| Tritanopia (no blue cones) | #6E5667 | 0.090 |
| Achromatopsia (no color) | #5B5B5B | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734994
#734994
oklch(48.6% 0.123 308.3)
- #4A6C0A
#4A6C0A
oklch(48.7% 0.124 128.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734994, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Rebecca Purple #663399 ΔE 0.060
- Muted Purple #805B87 ΔE 0.063
- Twilight #4E518B ΔE 0.066
- Dull Purple #84597E ΔE 0.071
- Dusty Purple #825F87 ΔE 0.074
- Dusk #4E5481 ΔE 0.076
- Warm Purple #952E8F ΔE 0.078
Use #734994 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.