#734990
Closest named color: Light Eggplant (#894585). oklch(48.4% 0.118 310), rgb(115, 73, 144).
Aa
White text reads best on this color (6.80:1).
About this color
#734990 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.118 and its hue 310°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.045 away. White text reads best on it, at 6.80:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.118) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.08:1 |
| White text | 6.80:1 |
Values
| HEX | #734990 |
| RGB | rgb(115, 73, 144) |
| HSL | hsl(275, 33%, 43%) |
| OKLCH | oklch(48.4% 0.118 310) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734990 | 6.80:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #734990 | 3.08:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #734990 text on white | 6.80:1 | AA | Lc 83.3 | Fine for body text |
| #734990 text on black | 3.08:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F9
oklch(97.1% 0.007 312.3)
-
Step 100
100
#EDE7F2
oklch(93.6% 0.016 310.1)
-
Step 200
200
#E0D4E9
oklch(88.6% 0.031 311)
-
Step 300
300
#CCB7DD
oklch(80.9% 0.057 309.9)
-
Step 400
400
#B291CC
oklch(70.8% 0.091 309.6)
-
Step 500
500
#9F74BE
oklch(63% 0.117 310.1)
-
Step 600
600
#8A5CAA
oklch(55.6% 0.126 310.1)
-
Step 700
700 (this color)
#734990
oklch(48.4% 0.118 310)
-
Step 800
800
#5F3E77
oklch(42.7% 0.098 309.5)
-
Step 900
900
#4E3560
oklch(37.7% 0.077 309.9)
-
Step 950
950
#2E1F38
oklch(27% 0.049 310.9)
#734990 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #385992 | 0.094 |
| Deuteranopia (no green cones) | #435C8E | 0.086 |
| Tritanopia (no blue cones) | #6F5466 | 0.082 |
| Achromatopsia (no color) | #5B5B5B | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734990
#734990
oklch(48.4% 0.118 310)
- #486B16
#486B16
oklch(48.4% 0.118 129.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734990, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.045
- Muted Purple #805B87 ΔE 0.060
- Rebecca Purple #663399 ΔE 0.062
- Twilight #4E518B ΔE 0.065
- Dull Purple #84597E ΔE 0.067
- Dusty Purple #825F87 ΔE 0.071
- Dusk #4E5481 ΔE 0.073
- Warm Purple #952E8F ΔE 0.079
Use #734990 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.