#73498D
Closest named color: Light Eggplant (#894585). oklch(48.2% 0.115 311.3), rgb(115, 73, 141).
Aa
White text reads best on this color (6.84:1).
About this color
#73498D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.115 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.043 away. White text reads best on it, at 6.84:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.115) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.06:1 |
| White text | 6.84:1 |
Values
| HEX | #73498D |
| RGB | rgb(115, 73, 141) |
| HSL | hsl(277, 32%, 42%) |
| OKLCH | oklch(48.2% 0.115 311.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73498D | 6.84:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #73498D | 3.06:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #73498D text on white | 6.84:1 | AA | Lc 83.4 | Fine for body text |
| #73498D text on black | 3.06:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F9
oklch(97.1% 0.007 312.3)
-
Step 100
100
#EDE7F2
oklch(93.6% 0.016 310.1)
-
Step 200
200
#E0D4E8
oklch(88.6% 0.03 312.1)
-
Step 300
300
#CCB7DB
oklch(80.9% 0.055 311.2)
-
Step 400
400
#B391C9
oklch(70.7% 0.088 311.7)
-
Step 500
500
#A075BC
oklch(63.2% 0.113 311.2)
-
Step 600
600
#8B5CA8
oklch(55.6% 0.124 311.4)
-
Step 700
700 (this color)
#73498D
oklch(48.2% 0.115 311.3)
-
Step 800
800
#603E75
oklch(42.7% 0.096 311.4)
-
Step 900
900
#4E355E
oklch(37.6% 0.074 311.3)
-
Step 950
950
#2E2037
oklch(27.1% 0.046 311.5)
#73498D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A588F | 0.092 |
| Deuteranopia (no green cones) | #455B8B | 0.084 |
| Tritanopia (no blue cones) | #705464 | 0.081 |
| Achromatopsia (no color) | #5A5A5A | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73498D
#73498D
oklch(48.2% 0.115 311.3)
- #466B1C
#466B1C
oklch(48.3% 0.115 131.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73498D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.043
- Muted Purple #805B87 ΔE 0.058
- Twilight #4E518B ΔE 0.064
- Rebecca Purple #663399 ΔE 0.065
- Dull Purple #84597E ΔE 0.065
- Dusty Purple #825F87 ΔE 0.070
- Dusk #4E5481 ΔE 0.071
- Dusky Purple #895B7B ΔE 0.077
Use #73498D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.