#734795

Closest named color: Light Eggplant (#894585). oklch(48.3% 0.128 308.4), rgb(115, 71, 149).

Aa

White text reads best on this color (6.85:1).

About this color

#734795 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.128 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.049 away. White text reads best on it, at 6.85:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromamoderately saturated (0.128)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.06:1
White text6.85:1

Values

HEX#734795
RGBrgb(115, 71, 149)
HSLhsl(274, 35%, 43%)
OKLCHoklch(48.3% 0.128 308.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734795 6.85:1 AA Lc -88.4 Fine for body text
Black text on #734795 3.06:1 AA large text Lc 20.6 Dividers and decoration only
#734795 text on white 6.85:1 AA Lc 83.4 Fine for body text
#734795 text on black 3.06:1 AA large text Lc -18.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #EDE7F3

    oklch(93.6% 0.017 308.3)

  3. Step 200

    200

    #DFD3EB

    oklch(88.4% 0.035 308)

  4. Step 300

    300

    #CCB6E0

    oklch(80.8% 0.063 308.6)

  5. Step 400

    400

    #B290D0

    oklch(70.8% 0.098 308.3)

  6. Step 500

    500

    #9F73C4

    oklch(63.1% 0.126 308.2)

  7. Step 600

    600

    #8A5AB0

    oklch(55.6% 0.137 308.3)

  8. Step 700

    700 (this color)

    #734795

    oklch(48.3% 0.128 308.4)

  9. Step 800

    800

    #5F3D7B

    oklch(42.7% 0.105 307.9)

  10. Step 900

    900

    #4E3463

    oklch(37.7% 0.083 308.4)

  11. Step 950

    950

    #2E1F3A

    oklch(27.1% 0.052 308.8)

Export this scale for Tailwind in the Tailwind colors tool

#734795 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3159980.102
Deuteranopia (no green cones)#3E5B930.093
Tritanopia (no blue cones)#6E54670.091
Achromatopsia (no color)#5A5A5A0.129

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734795

    #734795

    oklch(48.3% 0.128 308.4)

  • #496B00

    #496B00

    oklch(48.3% 0.127 128.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734795

    #734795

    oklch(48.3% 0.128 308.4)

  • #5054A5

    #5054A5

    oklch(48.4% 0.128 278.4)

  • #8B3D77

    #8B3D77

    oklch(48.3% 0.129 338.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734795

    #734795

    oklch(48.3% 0.128 308.4)

  • #6D5E00

    #6D5E00

    oklch(48.2% 0.1 98.3)

  • #007146

    #007146

    oklch(48.3% 0.112 158.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734795

    #734795

    oklch(48.3% 0.128 308.4)

  • #855100

    #855100

    oklch(48.3% 0.106 68)

  • #006D68

    #006D68

    oklch(48.2% 0.083 189.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734795

    #734795

    oklch(48.3% 0.128 308.4)

  • #983F21

    #983F21

    oklch(48.3% 0.127 38.5)

  • #496B00

    #496B00

    oklch(48.3% 0.127 128.2)

  • #006A7F

    #006A7F

    oklch(48.4% 0.087 217.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734795, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734795 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.