#73478C

Closest named color: Light Eggplant (#894585). oklch(47.8% 0.117 312.1), rgb(115, 71, 140).

Aa

White text reads best on this color (6.97:1).

About this color

#73478C is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.117 and its hue 312°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.043 away. White text reads best on it, at 6.97:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromamoderately saturated (0.117)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.00:1
White text6.97:1

Values

HEX#73478C
RGBrgb(115, 71, 140)
HSLhsl(278, 33%, 41%)
OKLCHoklch(47.8% 0.117 312.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #73478C 6.97:1 AA Lc -88.9 Fine for body text
Black text on #73478C 3.00:1 AA large text Lc 20.1 Dividers and decoration only
#73478C text on white 6.97:1 AA Lc 83.9 Fine for body text
#73478C text on black 3.00:1 AA large text Lc -18.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4F9

    oklch(97.1% 0.007 312.3)

  2. Step 100

    100

    #EEE7F2

    oklch(93.7% 0.016 313.6)

  3. Step 200

    200

    #E0D4E9

    oklch(88.6% 0.031 311)

  4. Step 300

    300

    #CDB7DC

    oklch(81% 0.056 311.6)

  5. Step 400

    400

    #B490CA

    oklch(70.7% 0.092 312.3)

  6. Step 500

    500

    #A174BC

    oklch(63.1% 0.116 312.1)

  7. Step 600

    600

    #8C5BA8

    oklch(55.6% 0.126 312.2)

  8. Step 700

    700 (this color)

    #73478C

    oklch(47.8% 0.117 312.1)

  9. Step 800

    800

    #613E75

    oklch(42.8% 0.096 312.2)

  10. Step 900

    900

    #4F355E

    oklch(37.7% 0.075 312.3)

  11. Step 950

    950

    #2E1F37

    oklch(26.9% 0.048 312.1)

Export this scale for Tailwind in the Tailwind colors tool

#73478C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#37578E0.097
Deuteranopia (no green cones)#445A8A0.086
Tritanopia (no blue cones)#7052630.081
Achromatopsia (no color)#5959590.118

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #73478C

    #73478C

    oklch(47.8% 0.117 312.1)

  • #436A1A

    #436A1A

    oklch(47.8% 0.117 132.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #73478C

    #73478C

    oklch(47.8% 0.117 312.1)

  • #54529C

    #54529C

    oklch(47.7% 0.117 282.3)

  • #883F6F

    #883F6F

    oklch(47.8% 0.116 342.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #73478C

    #73478C

    oklch(47.8% 0.117 312.1)

  • #695E00

    #695E00

    oklch(47.8% 0.1 101.5)

  • #006F4B

    #006F4B

    oklch(47.9% 0.105 162.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #73478C

    #73478C

    oklch(47.8% 0.117 312.1)

  • #805200

    #805200

    oklch(47.9% 0.102 72.2)

  • #006B69

    #006B69

    oklch(47.7% 0.082 192.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #73478C

    #73478C

    oklch(47.8% 0.117 312.1)

  • #924221

    #924221

    oklch(47.8% 0.118 41.6)

  • #436A1A

    #436A1A

    oklch(47.8% 0.117 132.2)

  • #006881

    #006881

    oklch(47.9% 0.089 221.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73478C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #73478C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.