#734778
Closest named color: Light Eggplant (#894585). oklch(46.8% 0.093 323.2), rgb(115, 71, 120).
Aa
White text reads best on this color (7.23:1).
About this color
#734778 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.093 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 7.23:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.093) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.90:1 |
| White text | 7.23:1 |
Values
| HEX | #734778 |
| RGB | rgb(115, 71, 120) |
| HSL | hsl(294, 26%, 37%) |
| OKLCH | oklch(46.8% 0.093 323.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734778 | 7.23:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #734778 | 2.90:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #734778 text on white | 7.23:1 | AAA | Lc 85.0 | Fine for body text |
| #734778 text on black | 2.90:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F8
oklch(97.1% 0.006 317.8)
-
Step 100
100
#EEE7EF
oklch(93.6% 0.013 321.9)
-
Step 200
200
#E2D4E3
oklch(88.6% 0.025 323.8)
-
Step 300
300
#CFB7D2
oklch(80.8% 0.046 322.5)
-
Step 400
400
#B792BB
oklch(70.8% 0.072 323.1)
-
Step 500
500
#A576AA
oklch(63.1% 0.093 323.3)
-
Step 600
600
#8F5E95
oklch(55.5% 0.1 322.9)
-
Step 700
700 (this color)
#734778
oklch(46.8% 0.093 323.2)
-
Step 800
800
#634067
oklch(42.7% 0.076 323.2)
-
Step 900
900
#513654
oklch(37.6% 0.061 323.2)
-
Step 950
950
#302031
oklch(27.1% 0.038 324.6)
#734778 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42547A | 0.084 |
| Deuteranopia (no green cones) | #4D5976 | 0.077 |
| Tritanopia (no blue cones) | #754C5A | 0.055 |
| Achromatopsia (no color) | #575757 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734778
#734778
oklch(46.8% 0.093 323.2)
- #386736
#386736
oklch(46.7% 0.092 143.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734778, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Dark Mauve #874C62 ΔE 0.058
- Dull Purple #84597E ΔE 0.059
- Muted Purple #805B87 ΔE 0.060
- Brownish Purple #76424E ΔE 0.067
- Dusty Grape #545775 ΔE 0.067
- Dusk #4E5481 ΔE 0.068
- Twilight #4E518B ΔE 0.070
Use #734778 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.