#734749
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.061 16.8), rgb(115, 71, 73).
Aa
White text reads best on this color (7.70:1).
About this color
#734749 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.061 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.019 away. White text reads best on it, at 7.70:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.061) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.72:1 |
| White text | 7.70:1 |
Values
| HEX | #734749 |
| RGB | rgb(115, 71, 73) |
| HSL | hsl(357, 24%, 36%) |
| OKLCH | oklch(44.9% 0.061 16.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734749 | 7.70:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #734749 | 2.72:1 | Fails | Lc 17.4 | Dividers and decoration only |
| #734749 text on white | 7.70:1 | AAA | Lc 86.6 | Fine for body text |
| #734749 text on black | 2.72:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E7
oklch(93.6% 0.011 17.4)
-
Step 200
200
#E6D4D4
oklch(88.5% 0.02 17.5)
-
Step 300
300
#D7B8B8
oklch(80.9% 0.036 17.9)
-
Step 400
400
#C29394
oklch(70.8% 0.057 17.2)
-
Step 500
500
#B1787A
oklch(63.2% 0.072 17)
-
Step 600
600
#9C6063
oklch(55.6% 0.078 16.7)
-
Step 700
700
#854F52
oklch(49.1% 0.073 16.5)
-
Step 800
800 (this color)
#734749
oklch(44.9% 0.061 16.8)
-
Step 900
900
#583739
oklch(37.7% 0.047 15.6)
-
Step 950
950
#342021
oklch(26.9% 0.031 16.1)
#734749 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4E49 | 0.065 |
| Deuteranopia (no green cones) | #5A5648 | 0.060 |
| Tritanopia (no blue cones) | #7B4248 | 0.019 |
| Achromatopsia (no color) | #535353 | 0.061 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734749
#734749
oklch(44.9% 0.061 16.8)
- #245F60
#245F60
oklch(44.8% 0.06 196.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734749, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.019
- Purple Brown #673A3F ΔE 0.044
- Dark Mauve #874C62 ΔE 0.055
- Milk Chocolate #7F4E1E ΔE 0.067
- Saddle Brown #8B4513 ΔE 0.074
- Red Brown #8B2E16 ΔE 0.078
- Medium Brown #7F5112 ΔE 0.080
- Rust Brown #8B3103 ΔE 0.082
Use #734749 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.