#73469B
Closest named color: Rebecca Purple (#663399). oklch(48.5% 0.137 306.4), rgb(115, 70, 155).
Aa
White text reads best on this color (6.82:1).
About this color
#73469B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.137 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.051 away. White text reads best on it, at 6.82:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.137) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.07:1 |
| White text | 6.82:1 |
Values
| HEX | #73469B |
| RGB | rgb(115, 70, 155) |
| HSL | hsl(272, 38%, 44%) |
| OKLCH | oklch(48.5% 0.137 306.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73469B | 6.82:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #73469B | 3.07:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #73469B text on white | 6.82:1 | AA | Lc 83.2 | Fine for body text |
| #73469B text on black | 3.07:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F4
oklch(93.6% 0.018 306.7)
-
Step 200
200
#DFD3ED
oklch(88.4% 0.037 306.4)
-
Step 300
300
#CBB6E3
oklch(80.9% 0.066 306.1)
-
Step 400
400
#B18FD5
oklch(70.7% 0.106 306.1)
-
Step 500
500
#9E72C9
oklch(63.1% 0.134 306.2)
-
Step 600
600
#8958B6
oklch(55.5% 0.147 306.3)
-
Step 700
700 (this color)
#73469B
oklch(48.5% 0.137 306.4)
-
Step 800
800
#5F3B7F
oklch(42.6% 0.114 306.6)
-
Step 900
900
#4E3366
oklch(37.7% 0.089 307.1)
-
Step 950
950
#2D1E3C
oklch(26.9% 0.057 306)
#73469B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A599E | 0.109 |
| Deuteranopia (no green cones) | #395B99 | 0.098 |
| Tritanopia (no blue cones) | #6D556A | 0.098 |
| Achromatopsia (no color) | #5B5B5B | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73469B
#73469B
oklch(48.5% 0.137 306.4)
- #4D6B00
#4D6B00
oklch(48.6% 0.124 126.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73469B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.051
- Light Eggplant #894585 ΔE 0.055
- Twilight #4E518B ΔE 0.073
- Muted Purple #805B87 ΔE 0.075
- Warm Purple #952E8F ΔE 0.076
- Iris #6258C4 ΔE 0.077
- Purply #983FB2 ΔE 0.078
- Bluey Purple #6241C7 ΔE 0.079
Use #73469B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.