#73468B

Closest named color: Light Eggplant (#894585). oklch(47.6% 0.117 312.8), rgb(115, 70, 139).

Aa

White text reads best on this color (7.05:1).

About this color

#73468B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.117 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.043 away. White text reads best on it, at 7.05:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromamoderately saturated (0.117)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text2.97:1
White text7.05:1

Values

HEX#73468B
RGBrgb(115, 70, 139)
HSLhsl(279, 33%, 41%)
OKLCHoklch(47.6% 0.117 312.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #73468B 7.05:1 AAA Lc -89.2 Fine for body text
Black text on #73468B 2.97:1 Fails Lc 19.8 Dividers and decoration only
#73468B text on white 7.05:1 AAA Lc 84.2 Fine for body text
#73468B text on black 2.97:1 Fails Lc -17.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4F9

    oklch(97.1% 0.007 312.3)

  2. Step 100

    100

    #EEE7F2

    oklch(93.7% 0.016 313.6)

  3. Step 200

    200

    #E0D3E8

    oklch(88.4% 0.032 312.8)

  4. Step 300

    300

    #CDB6DB

    oklch(80.8% 0.057 312.7)

  5. Step 400

    400

    #B490C9

    oklch(70.6% 0.09 312.7)

  6. Step 500

    500

    #A274BB

    oklch(63.2% 0.115 313.1)

  7. Step 600

    600

    #8D5BA8

    oklch(55.7% 0.127 312.8)

  8. Step 700

    700 (this color)

    #73468B

    oklch(47.6% 0.117 312.8)

  9. Step 800

    800

    #613D75

    oklch(42.6% 0.098 312.5)

  10. Step 900

    900

    #4F355E

    oklch(37.7% 0.075 312.3)

  11. Step 950

    950

    #2F1F37

    oklch(27% 0.048 313.9)

Export this scale for Tailwind in the Tailwind colors tool

#73468B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#37568D0.097
Deuteranopia (no green cones)#435A890.089
Tritanopia (no blue cones)#7151620.081
Achromatopsia (no color)#5959590.118

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #73468B

    #73468B

    oklch(47.6% 0.117 312.8)

  • #416A1A

    #416A1A

    oklch(47.7% 0.118 133)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #73468B

    #73468B

    oklch(47.6% 0.117 312.8)

  • #54519C

    #54519C

    oklch(47.5% 0.118 282.7)

  • #883E6E

    #883E6E

    oklch(47.6% 0.117 342.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #73468B

    #73468B

    oklch(47.6% 0.117 312.8)

  • #675E00

    #675E00

    oklch(47.6% 0.1 103)

  • #006E4B

    #006E4B

    oklch(47.6% 0.103 162.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #73468B

    #73468B

    oklch(47.6% 0.117 312.8)

  • #7F5200

    #7F5200

    oklch(47.7% 0.102 72.8)

  • #006B69

    #006B69

    oklch(47.7% 0.082 192.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #73468B

    #73468B

    oklch(47.6% 0.117 312.8)

  • #91421E

    #91421E

    oklch(47.6% 0.117 43)

  • #416A1A

    #416A1A

    oklch(47.7% 0.118 133)

  • #006780

    #006780

    oklch(47.6% 0.088 222.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73468B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #73468B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.