#73467D
Closest named color: Light Eggplant (#894585). oklch(46.8% 0.101 320.2), rgb(115, 70, 125).
Aa
White text reads best on this color (7.23:1).
About this color
#73467D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.101 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.043 away. White text reads best on it, at 7.23:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.101) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.90:1 |
| White text | 7.23:1 |
Values
| HEX | #73467D |
| RGB | rgb(115, 70, 125) |
| HSL | hsl(289, 28%, 38%) |
| OKLCH | oklch(46.8% 0.101 320.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73467D | 7.23:1 | AAA | Lc -89.8 | Fine for body text |
| Black text on #73467D | 2.90:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #73467D text on white | 7.23:1 | AAA | Lc 84.9 | Fine for body text |
| #73467D text on black | 2.90:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F8
oklch(97.1% 0.006 317.8)
-
Step 100
100
#EEE7F0
oklch(93.6% 0.014 318.7)
-
Step 200
200
#E1D4E4
oklch(88.5% 0.026 319.9)
-
Step 300
300
#CFB7D4
oklch(80.9% 0.048 320.4)
-
Step 400
400
#B791BF
oklch(70.7% 0.078 320.4)
-
Step 500
500
#A475AF
oklch(63% 0.1 319.9)
-
Step 600
600
#8F5D9A
oklch(55.5% 0.108 320.2)
-
Step 700
700 (this color)
#73467D
oklch(46.8% 0.101 320.2)
-
Step 800
800
#633F6B
oklch(42.7% 0.083 320.2)
-
Step 900
900
#513657
oklch(37.8% 0.065 320.2)
-
Step 950
950
#2F2033
oklch(27% 0.04 319)
#73467D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E547F | 0.090 |
| Deuteranopia (no green cones) | #4A597B | 0.082 |
| Tritanopia (no blue cones) | #744D5B | 0.064 |
| Achromatopsia (no color) | #575757 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73467D
#73467D
oklch(46.8% 0.101 320.2)
- #39682F
#39682F
oklch(46.9% 0.101 140.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73467D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.043
- Muted Purple #805B87 ΔE 0.061
- Dull Purple #84597E ΔE 0.062
- Dark Mauve #874C62 ΔE 0.065
- Twilight #4E518B ΔE 0.068
- Dusk #4E5481 ΔE 0.069
- Dusty Grape #545775 ΔE 0.071
- Dusty Purple #825F87 ΔE 0.073
Use #73467D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.