#734664
Closest named color: Brownish Purple (#76424E). oklch(45.7% 0.075 340.3), rgb(115, 70, 100).
Aa
White text reads best on this color (7.52:1).
About this color
#734664 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.075 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.034 away. White text reads best on it, at 7.52:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.78:1 |
| White text | 7.52:1 |
Values
| HEX | #734664 |
| RGB | rgb(115, 70, 100) |
| HSL | hsl(320, 24%, 36%) |
| OKLCH | oklch(45.7% 0.075 340.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734664 | 7.52:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #734664 | 2.78:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #734664 text on white | 7.52:1 | AAA | Lc 86.0 | Fine for body text |
| #734664 text on black | 2.78:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#F0E7EC
oklch(93.6% 0.012 342.6)
-
Step 200
200
#E5D3DE
oklch(88.5% 0.025 340.3)
-
Step 300
300
#D5B6C9
oklch(80.9% 0.044 340.8)
-
Step 400
400
#BF90AE
oklch(70.7% 0.069 340.5)
-
Step 500
500
#AE749A
oklch(63.1% 0.089 340.5)
-
Step 600
600
#995C85
oklch(55.7% 0.097 340.2)
-
Step 700
700
#834B70
oklch(49.1% 0.091 341)
-
Step 800
800 (this color)
#734664
oklch(45.7% 0.075 340.3)
-
Step 900
900
#56354B
oklch(37.7% 0.058 340.1)
-
Step 950
950
#331F2C
oklch(27% 0.038 340.7)
#734664 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485065 | 0.076 |
| Deuteranopia (no green cones) | #535763 | 0.070 |
| Tritanopia (no blue cones) | #784751 | 0.034 |
| Achromatopsia (no color) | #545454 | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734664
#734664
oklch(45.7% 0.075 340.3)
- #2C6449
#2C6449
oklch(45.7% 0.075 160.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734664, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.034
- Dark Mauve #874C62 ΔE 0.044
- Purple Brown #673A3F ΔE 0.066
- Dusty Grape #545775 ΔE 0.067
- Dull Purple #84597E ΔE 0.067
- Light Eggplant #894585 ΔE 0.068
- Muted Purple #805B87 ΔE 0.074
- Dusky Purple #895B7B ΔE 0.075
Use #734664 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.