#73464E
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.063 8.3), rgb(115, 70, 78).
Aa
White text reads best on this color (7.73:1).
About this color
#73464E is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.063 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.012 away. White text reads best on it, at 7.73:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.063) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.73:1 |
Values
| HEX | #73464E |
| RGB | rgb(115, 70, 78) |
| HSL | hsl(349, 24%, 36%) |
| OKLCH | oklch(44.9% 0.063 8.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73464E | 7.73:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #73464E | 2.71:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #73464E text on white | 7.73:1 | AAA | Lc 86.7 | Fine for body text |
| #73464E text on black | 2.71:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E8
oklch(93.6% 0.011 10.3)
-
Step 200
200
#E6D4D6
oklch(88.5% 0.02 9.8)
-
Step 300
300
#D7B7BC
oklch(80.9% 0.037 7.3)
-
Step 400
400
#C29299
oklch(70.8% 0.059 8.9)
-
Step 500
500
#B17680
oklch(63% 0.075 8.3)
-
Step 600
600
#9C5F6A
oklch(55.6% 0.081 8.3)
-
Step 700
700
#854E58
oklch(49.1% 0.075 8.5)
-
Step 800
800 (this color)
#73464E
oklch(44.9% 0.063 8.3)
-
Step 900
900
#58373C
oklch(37.8% 0.048 9.7)
-
Step 950
950
#342023
oklch(27% 0.031 9.5)
#73464E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4E4E | 0.069 |
| Deuteranopia (no green cones) | #58564D | 0.064 |
| Tritanopia (no blue cones) | #7B4249 | 0.017 |
| Achromatopsia (no color) | #535353 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73464E
#73464E
oklch(44.9% 0.063 8.3)
- #23605C
#23605C
oklch(44.9% 0.062 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73464E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.012
- Purple Brown #673A3F ΔE 0.044
- Dark Mauve #874C62 ΔE 0.051
- Milk Chocolate #7F4E1E ΔE 0.076
- Dusty Grape #545775 ΔE 0.080
- Saddle Brown #8B4513 ΔE 0.081
- Red Brown #8B2E16 ΔE 0.082
- Rust Brown #8B3103 ΔE 0.087
Use #73464E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.