#7344A4
Closest named color: Rebecca Purple (#663399). oklch(48.8% 0.151 303.9), rgb(115, 68, 164).
Aa
White text reads best on this color (6.79:1).
About this color
#7344A4 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.151 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.049 away. White text reads best on it, at 6.79:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.151) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.09:1 |
| White text | 6.79:1 |
Values
| HEX | #7344A4 |
| RGB | rgb(115, 68, 164) |
| HSL | hsl(269, 41%, 45%) |
| OKLCH | oklch(48.8% 0.151 303.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7344A4 | 6.79:1 | AA | Lc -88.1 | Fine for body text |
| Black text on #7344A4 | 3.09:1 | AA large text | Lc 21.0 | Dividers and decoration only |
| #7344A4 text on white | 6.79:1 | AA | Lc 83.1 | Fine for body text |
| #7344A4 text on black | 3.09:1 | AA large text | Lc -18.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE7F6
oklch(93.7% 0.021 304)
-
Step 200
200
#DFD3F0
oklch(88.5% 0.041 304.3)
-
Step 300
300
#CBB5E8
oklch(80.9% 0.074 304.4)
-
Step 400
400
#B08EDC
oklch(70.7% 0.117 303.6)
-
Step 500
500
#9D6FD2
oklch(63% 0.15 303.9)
-
Step 600
600
#8955BF
oklch(55.6% 0.163 304.3)
-
Step 700
700 (this color)
#7344A4
oklch(48.8% 0.151 303.9)
-
Step 800
800
#5E3986
oklch(42.6% 0.126 303.7)
-
Step 900
900
#4D326B
oklch(37.7% 0.098 304)
-
Step 950
950
#2D1E3F
oklch(27.1% 0.062 303.5)
#7344A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B5AA7 | 0.119 |
| Deuteranopia (no green cones) | #2F5BA2 | 0.108 |
| Tritanopia (no blue cones) | #6A576D | 0.112 |
| Achromatopsia (no color) | #5B5B5B | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7344A4
#7344A4
oklch(48.8% 0.151 303.9)
- #526A00
#526A00
oklch(48.7% 0.12 123.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7344A4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.049
- Bluey Purple #6241C7 ΔE 0.065
- Light Eggplant #894585 ΔE 0.067
- Iris #6258C4 ΔE 0.069
- Purply #983FB2 ΔE 0.072
- Slate Blue #6A5ACD ΔE 0.078
- Warm Purple #952E8F ΔE 0.079
- Light Indigo #6D5ACF ΔE 0.080
Use #7344A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.