#73445F
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.075 345.1), rgb(115, 68, 95).
Aa
White text reads best on this color (7.71:1).
About this color
#73445F is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.075 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 7.71:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.72:1 |
| White text | 7.71:1 |
Values
| HEX | #73445F |
| RGB | rgb(115, 68, 95) |
| HSL | hsl(326, 26%, 36%) |
| OKLCH | oklch(45.1% 0.075 345.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73445F | 7.71:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #73445F | 2.72:1 | Fails | Lc 17.4 | Dividers and decoration only |
| #73445F text on white | 7.71:1 | AAA | Lc 86.6 | Fine for body text |
| #73445F text on black | 2.72:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E7EC
oklch(93.7% 0.013 345.5)
-
Step 200
200
#E6D3DD
oklch(88.5% 0.025 344.5)
-
Step 300
300
#D6B6C7
oklch(80.9% 0.043 344.8)
-
Step 400
400
#C18FAB
oklch(70.6% 0.071 344.4)
-
Step 500
500
#B07396
oklch(63% 0.089 344.6)
-
Step 600
600
#9B5B80
oklch(55.5% 0.097 345)
-
Step 700
700
#854B6C
oklch(49.2% 0.09 345.7)
-
Step 800
800 (this color)
#73445F
oklch(45.1% 0.075 345.1)
-
Step 900
900
#583549
oklch(37.8% 0.058 345)
-
Step 950
950
#331F2B
oklch(27% 0.037 343.1)
#73445F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #474E60 | 0.079 |
| Deuteranopia (no green cones) | #53565E | 0.073 |
| Tritanopia (no blue cones) | #79444E | 0.030 |
| Achromatopsia (no color) | #535353 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73445F
#73445F
oklch(45.1% 0.075 345.1)
- #25634B
#25634B
oklch(45.2% 0.076 164.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73445F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Dark Mauve #874C62 ΔE 0.046
- Purple Brown #673A3F ΔE 0.058
- Dusty Grape #545775 ΔE 0.072
- Dull Purple #84597E ΔE 0.074
- Light Eggplant #894585 ΔE 0.074
- Dusky Purple #895B7B ΔE 0.081
- Muted Purple #805B87 ΔE 0.082
Use #73445F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.