#73445D
Closest named color: Brownish Purple (#76424E). oklch(45% 0.073 347.3), rgb(115, 68, 93).
Aa
White text reads best on this color (7.73:1).
About this color
#73445D is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.073 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.024 away. White text reads best on it, at 7.73:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.73:1 |
Values
| HEX | #73445D |
| RGB | rgb(115, 68, 93) |
| HSL | hsl(328, 26%, 36%) |
| OKLCH | oklch(45% 0.073 347.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73445D | 7.73:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #73445D | 2.71:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #73445D text on white | 7.73:1 | AAA | Lc 86.7 | Fine for body text |
| #73445D text on black | 2.71:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E7EB
oklch(93.7% 0.012 351)
-
Step 200
200
#E6D3DC
oklch(88.5% 0.024 347.2)
-
Step 300
300
#D7B6C6
oklch(81% 0.043 347.3)
-
Step 400
400
#C190A9
oklch(70.8% 0.068 346.9)
-
Step 500
500
#B17393
oklch(63% 0.088 347.7)
-
Step 600
600
#9C5B7E
oklch(55.6% 0.096 347.2)
-
Step 700
700
#854B6A
oklch(49.1% 0.088 347.6)
-
Step 800
800 (this color)
#73445D
oklch(45% 0.073 347.3)
-
Step 900
900
#583547
oklch(37.8% 0.057 348)
-
Step 950
950
#341F2A
oklch(27.1% 0.037 347.2)
#73445D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484E5E | 0.077 |
| Deuteranopia (no green cones) | #54565C | 0.072 |
| Tritanopia (no blue cones) | #79434D | 0.028 |
| Achromatopsia (no color) | #535353 | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73445D
#73445D
oklch(45% 0.073 347.3)
- #24624D
#24624D
oklch(45% 0.073 167.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73445D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.024
- Dark Mauve #874C62 ΔE 0.046
- Purple Brown #673A3F ΔE 0.055
- Dusty Grape #545775 ΔE 0.072
- Dull Purple #84597E ΔE 0.076
- Light Eggplant #894585 ΔE 0.077
- Dusky Purple #895B7B ΔE 0.082
- Muted Purple #805B87 ΔE 0.084
Use #73445D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.