#73444D
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.066 7.7), rgb(115, 68, 77).
Aa
White text reads best on this color (7.88:1).
About this color
#73444D is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.066 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.008 away. White text reads best on it, at 7.88:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.066) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.66:1 |
| White text | 7.88:1 |
Values
| HEX | #73444D |
| RGB | rgb(115, 68, 77) |
| HSL | hsl(349, 26%, 36%) |
| OKLCH | oklch(44.5% 0.066 7.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73444D | 7.88:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #73444D | 2.66:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #73444D text on white | 7.88:1 | AAA | Lc 87.2 | Fine for body text |
| #73444D text on black | 2.66:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E8
oklch(93.6% 0.011 10.3)
-
Step 200
200
#E7D4D6
oklch(88.6% 0.021 10.3)
-
Step 300
300
#D8B7BC
oklch(80.9% 0.038 7.7)
-
Step 400
400
#C39199
oklch(70.7% 0.061 8.1)
-
Step 500
500
#B37581
oklch(63.1% 0.079 6.9)
-
Step 600
600
#9E5D6A
oklch(55.5% 0.086 7.3)
-
Step 700
700
#874D58
oklch(49.2% 0.079 8.2)
-
Step 800
800 (this color)
#73444D
oklch(44.5% 0.066 7.7)
-
Step 900
900
#59363C
oklch(37.7% 0.051 8.6)
-
Step 950
950
#342023
oklch(27% 0.031 9.5)
#73444D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4C4D | 0.071 |
| Deuteranopia (no green cones) | #57554C | 0.067 |
| Tritanopia (no blue cones) | #7B4047 | 0.018 |
| Achromatopsia (no color) | #515151 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73444D
#73444D
oklch(44.5% 0.066 7.7)
- #1D5F5A
#1D5F5A
oklch(44.3% 0.066 187.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73444D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.008
- Purple Brown #673A3F ΔE 0.040
- Dark Mauve #874C62 ΔE 0.053
- Milk Chocolate #7F4E1E ΔE 0.079
- Red Brown #8B2E16 ΔE 0.080
- Saddle Brown #8B4513 ΔE 0.083
- Dusty Grape #545775 ΔE 0.083
- Rust Brown #8B3103 ΔE 0.086
Use #73444D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.