#7343D0
Closest named color: Bluey Purple (#6241C7). oklch(51.9% 0.205 293.6), rgb(115, 67, 208).
Aa
White text reads best on this color (6.09:1).
About this color
#7343D0 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.205 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.033 away. White text reads best on it, at 6.09:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.205) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.44:1 |
| White text | 6.09:1 |
Values
| HEX | #7343D0 |
| RGB | rgb(115, 67, 208) |
| HSL | hsl(260, 60%, 54%) |
| OKLCH | oklch(51.9% 0.205 293.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7343D0 | 6.09:1 | AA | Lc -85.0 | Fine for body text |
| Black text on #7343D0 | 3.44:1 | AA large text | Lc 24.2 | Dividers and decoration only |
| #7343D0 text on white | 6.09:1 | AA | Lc 79.8 | Fine for body text |
| #7343D0 text on black | 3.44:1 | AA large text | Lc -22.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FE
oklch(97.2% 0.013 295.3)
-
Step 100
100
#EAE7FC
oklch(93.7% 0.028 292.4)
-
Step 200
200
#DAD3FB
oklch(88.5% 0.055 293.3)
-
Step 300
300
#C3B5FB
oklch(81% 0.098 293.2)
-
Step 400
400
#A68AF9
oklch(70.6% 0.159 293.5)
-
Step 500
500
#9368F6
oklch(63.1% 0.203 293.7)
-
Step 600
600
#7F4AE4
oklch(55.6% 0.22 293.8)
-
Step 700
700 (this color)
#7343D0
oklch(51.9% 0.205 293.6)
-
Step 800
800
#5731A1
oklch(42.7% 0.17 293.4)
-
Step 900
900
#472D7F
oklch(37.6% 0.132 293.7)
-
Step 950
950
#291C4B
oklch(27.1% 0.084 292.7)
#7343D0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0064D4 | 0.123 |
| Deuteranopia (no green cones) | #005FCD | 0.122 |
| Tritanopia (no blue cones) | #586684 | 0.162 |
| Achromatopsia (no color) | #626262 | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7343D0
#7343D0
oklch(51.9% 0.205 293.6)
- #696F00
#696F00
oklch(51.9% 0.116 113.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7343D0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.033
- Burple #6832E3 ΔE 0.046
- Light Indigo #6D5ACF ΔE 0.048
- Slate Blue #6A5ACD ΔE 0.049
- Iris #6258C4 ΔE 0.054
- Blue Violet #8A2BE2 ΔE 0.057
- Purpley Blue #5F34E7 ΔE 0.058
- Blurple #5539CC ΔE 0.059
Use #7343D0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.