#73437C
Closest named color: Light Eggplant (#894585). oklch(46.3% 0.105 321.1), rgb(115, 67, 124).
Aa
White text reads best on this color (7.43:1).
About this color
#73437C is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.105 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.045 away. White text reads best on it, at 7.43:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.105) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.82:1 |
| White text | 7.43:1 |
Values
| HEX | #73437C |
| RGB | rgb(115, 67, 124) |
| HSL | hsl(291, 30%, 37%) |
| OKLCH | oklch(46.3% 0.105 321.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73437C | 7.43:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #73437C | 2.82:1 | Fails | Lc 18.4 | Dividers and decoration only |
| #73437C text on white | 7.43:1 | AAA | Lc 85.6 | Fine for body text |
| #73437C text on black | 2.82:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE7F0
oklch(93.7% 0.015 322.3)
-
Step 200
200
#E2D3E5
oklch(88.4% 0.029 320.6)
-
Step 300
300
#D0B6D5
oklch(80.8% 0.051 320.8)
-
Step 400
400
#B890C0
oklch(70.7% 0.082 320.7)
-
Step 500
500
#A674B0
oklch(63.1% 0.104 320.7)
-
Step 600
600
#915C9B
oklch(55.7% 0.112 321.1)
-
Step 700
700 (this color)
#73437C
oklch(46.3% 0.105 321.1)
-
Step 800
800
#643E6C
oklch(42.7% 0.087 320.5)
-
Step 900
900
#523557
oklch(37.7% 0.067 321.5)
-
Step 950
950
#301F33
oklch(26.9% 0.043 321.4)
#73437C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B527E | 0.095 |
| Deuteranopia (no green cones) | #48577A | 0.086 |
| Tritanopia (no blue cones) | #744A59 | 0.066 |
| Achromatopsia (no color) | #555555 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73437C
#73437C
oklch(46.3% 0.105 321.1)
- #34672C
#34672C
oklch(46.3% 0.105 141)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73437C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.045
- Muted Purple #805B87 ΔE 0.068
- Dark Mauve #874C62 ΔE 0.068
- Dull Purple #84597E ΔE 0.069
- Twilight #4E518B ΔE 0.071
- Rebecca Purple #663399 ΔE 0.072
- Dusk #4E5481 ΔE 0.073
- Brownish Purple #76424E ΔE 0.076
Use #73437C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.