#734278
Closest named color: Light Eggplant (#894585). oklch(45.9% 0.103 323.7), rgb(115, 66, 120).
Aa
White text reads best on this color (7.55:1).
About this color
#734278 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.103 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 7.55:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.103) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.77:1 |
| White text | 7.55:1 |
Values
| HEX | #734278 |
| RGB | rgb(115, 66, 120) |
| HSL | hsl(294, 29%, 36%) |
| OKLCH | oklch(45.9% 0.103 323.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734278 | 7.55:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #734278 | 2.77:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #734278 text on white | 7.55:1 | AAA | Lc 86.0 | Fine for body text |
| #734278 text on black | 2.77:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#F0E6F1
oklch(93.6% 0.018 323)
-
Step 200
200
#E5D2E6
oklch(88.5% 0.034 324.3)
-
Step 300
300
#D4B4D7
oklch(80.9% 0.06 323.4)
-
Step 400
400
#BE8CC3
oklch(70.7% 0.096 323.5)
-
Step 500
500
#AD6EB3
oklch(63% 0.123 323.8)
-
Step 600
600
#98559F
oklch(55.5% 0.133 323.6)
-
Step 700
700
#824588
oklch(49.1% 0.124 323.9)
-
Step 800
800 (this color)
#734278
oklch(45.9% 0.103 323.7)
-
Step 900
900
#56325A
oklch(37.8% 0.08 323.4)
-
Step 950
950
#321D34
oklch(26.8% 0.051 323.8)
#734278 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C507A | 0.094 |
| Deuteranopia (no green cones) | #495676 | 0.086 |
| Tritanopia (no blue cones) | #754857 | 0.062 |
| Achromatopsia (no color) | #545454 | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734278
#734278
oklch(45.9% 0.103 323.7)
- #306630
#306630
oklch(45.9% 0.102 143.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734278, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Dark Mauve #874C62 ΔE 0.066
- Brownish Purple #76424E ΔE 0.070
- Dull Purple #84597E ΔE 0.070
- Muted Purple #805B87 ΔE 0.071
- Twilight #4E518B ΔE 0.074
- Dusk #4E5481 ΔE 0.074
- Rebecca Purple #663399 ΔE 0.076
Use #734278 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.