#734274
Closest named color: Light Eggplant (#894585). oklch(45.7% 0.098 326.3), rgb(115, 66, 116).
Aa
White text reads best on this color (7.60:1).
About this color
#734274 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.098 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 7.60:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.098) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.76:1 |
| White text | 7.60:1 |
Values
| HEX | #734274 |
| RGB | rgb(115, 66, 116) |
| HSL | hsl(299, 27%, 36%) |
| OKLCH | oklch(45.7% 0.098 326.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734274 | 7.60:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #734274 | 2.76:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #734274 text on white | 7.60:1 | AAA | Lc 86.2 | Fine for body text |
| #734274 text on black | 2.76:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6F0
oklch(93.6% 0.017 325.7)
-
Step 200
200
#E5D2E5
oklch(88.5% 0.033 325.9)
-
Step 300
300
#D5B4D5
oklch(80.9% 0.058 326.1)
-
Step 400
400
#BF8CBF
oklch(70.6% 0.093 326.5)
-
Step 500
500
#AE6FAF
oklch(63.1% 0.117 326.3)
-
Step 600
600
#99569B
oklch(55.6% 0.128 326.1)
-
Step 700
700
#834684
oklch(49.2% 0.119 326.6)
-
Step 800
800 (this color)
#734274
oklch(45.7% 0.098 326.3)
-
Step 900
900
#563257
oklch(37.6% 0.076 326)
-
Step 950
950
#331E33
oklch(27.1% 0.048 326.8)
#734274 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5076 | 0.092 |
| Deuteranopia (no green cones) | #4B5672 | 0.084 |
| Tritanopia (no blue cones) | #764755 | 0.057 |
| Achromatopsia (no color) | #545454 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734274
#734274
oklch(45.7% 0.098 326.3)
- #2D6534
#2D6534
oklch(45.6% 0.098 146.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734274, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Dark Mauve #874C62 ΔE 0.062
- Brownish Purple #76424E ΔE 0.063
- Dull Purple #84597E ΔE 0.070
- Muted Purple #805B87 ΔE 0.072
- Dusty Grape #545775 ΔE 0.074
- Dusk #4E5481 ΔE 0.075
- Twilight #4E518B ΔE 0.076
Use #734274 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.