#7340FF
Closest named color: Burple (#6832E3). oklch(55.5% 0.26 286.6), rgb(115, 64, 255).
Aa
White text reads best on this color (5.37:1).
About this color
#7340FF is a medium-dark, vivid purple. In OKLCH its lightness is 56%, its chroma 0.260 and its hue 287°. Its hue sits on the cool side of the wheel. The nearest named color is Burple (#6832E3), ΔE 0.054 away. White text reads best on it, at 5.37:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.260) |
| Temperature | cool |
| Nearest name | Burple (#6832E3) |
| Black text | 3.90:1 |
| White text | 5.37:1 |
Values
| HEX | #7340FF |
| RGB | rgb(115, 64, 255) |
| HSL | hsl(256, 100%, 63%) |
| OKLCH | oklch(55.5% 0.26 286.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7340FF | 5.37:1 | AA | Lc -81.1 | Fine for body text |
| Black text on #7340FF | 3.90:1 | AA large text | Lc 28.3 | Dividers and decoration only |
| #7340FF text on white | 5.37:1 | AA | Lc 75.7 | Fine for body text |
| #7340FF text on black | 3.90:1 | AA large text | Lc -26.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F4F4FF
oklch(97% 0.015 286.1)
-
Step 100
100
#E8E7FF
oklch(93.6% 0.032 287.7)
-
Step 200
200
#D5D4FF
oklch(88.5% 0.059 286.2)
-
Step 300
300
#BBB7FF
oklch(80.9% 0.101 286.5)
-
Step 400
400
#9B8EFF
oklch(70.7% 0.161 286.8)
-
Step 500
500
#856CFF
oklch(63.1% 0.209 286.6)
-
Step 600
600 (this color)
#7340FF
oklch(55.5% 0.26 286.6)
-
Step 700
700
#612FDF
oklch(49.1% 0.242 286.4)
-
Step 800
800
#4F2AB4
oklch(42.7% 0.201 286.7)
-
Step 900
900
#402A8E
oklch(37.7% 0.156 286.4)
-
Step 950
950
#251A53
oklch(26.9% 0.099 286.6)
#7340FF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #006FFF | 0.122 |
| Deuteranopia (no green cones) | #0065FB | 0.114 |
| Tritanopia (no blue cones) | #33769E | 0.211 |
| Achromatopsia (no color) | #6A6A6A | 0.262 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7340FF
#7340FF
oklch(55.5% 0.26 286.6)
- #7C7700
#7C7700
oklch(55.6% 0.119 106.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7340FF, closest first.
No curated palette has a color within ΔE 0.04 of #7340FF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Burple #6832E3 ΔE 0.054
- Purpley Blue #5F34E7 ΔE 0.056
- Purply Blue #661AEE ΔE 0.061
- Purpley #8756E4 ΔE 0.069
- Blue Violet #8A2BE2 ΔE 0.070
- Blue Purple #5A06EF ΔE 0.082
- Medium Slate Blue #7B68EE ΔE 0.083
- Vivid Purple #9900FA ΔE 0.084
Use #7340FF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.