#7340D2
Closest named color: Bluey Purple (#6241C7). oklch(51.6% 0.211 293.7), rgb(115, 64, 210).
Aa
White text reads best on this color (6.18:1).
About this color
#7340D2 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.211 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.034 away. White text reads best on it, at 6.18:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.211) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.39:1 |
| White text | 6.18:1 |
Values
| HEX | #7340D2 |
| RGB | rgb(115, 64, 210) |
| HSL | hsl(261, 62%, 54%) |
| OKLCH | oklch(51.6% 0.211 293.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7340D2 | 6.18:1 | AA | Lc -85.3 | Fine for body text |
| Black text on #7340D2 | 3.39:1 | AA large text | Lc 23.9 | Dividers and decoration only |
| #7340D2 text on white | 6.18:1 | AA | Lc 80.2 | Fine for body text |
| #7340D2 text on black | 3.39:1 | AA large text | Lc -21.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FE
oklch(97.2% 0.013 295.3)
-
Step 100
100
#EAE7FC
oklch(93.7% 0.028 292.4)
-
Step 200
200
#DAD3FC
oklch(88.5% 0.056 293)
-
Step 300
300
#C3B4FD
oklch(80.8% 0.103 293.4)
-
Step 400
400
#A78AFB
oklch(70.8% 0.162 293.7)
-
Step 500
500
#9367F9
oklch(63.1% 0.208 293.4)
-
Step 600
600
#7F48E8
oklch(55.6% 0.227 293.4)
-
Step 700
700 (this color)
#7340D2
oklch(51.6% 0.211 293.7)
-
Step 800
800
#582FA3
oklch(42.7% 0.175 293.8)
-
Step 900
900
#482C81
oklch(37.7% 0.136 294)
-
Step 950
950
#2A1B4C
oklch(27.1% 0.087 293.9)
#7340D2 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0063D6 | 0.125 |
| Deuteranopia (no green cones) | #005ECF | 0.124 |
| Tritanopia (no blue cones) | #576584 | 0.166 |
| Achromatopsia (no color) | #616161 | 0.212 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7340D2
#7340D2
oklch(51.6% 0.211 293.7)
- #686E00
#686E00
oklch(51.5% 0.115 113.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7340D2, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.034
- Burple #6832E3 ΔE 0.041
- Blue Violet #8A2BE2 ΔE 0.053
- Light Indigo #6D5ACF ΔE 0.054
- Purpley Blue #5F34E7 ΔE 0.054
- Slate Blue #6A5ACD ΔE 0.055
- Blurple #5539CC ΔE 0.057
- Iris #6258C4 ΔE 0.059
Use #7340D2 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.