#7340BA
Closest named color: Bluey Purple (#6241C7). oklch(49.8% 0.183 298.7), rgb(115, 64, 186).
Aa
White text reads best on this color (6.62:1).
About this color
#7340BA is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.183 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.037 away. White text reads best on it, at 6.62:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.183) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.17:1 |
| White text | 6.62:1 |
Values
| HEX | #7340BA |
| RGB | rgb(115, 64, 186) |
| HSL | hsl(265, 49%, 49%) |
| OKLCH | oklch(49.8% 0.183 298.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7340BA | 6.62:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #7340BA | 3.17:1 | AA large text | Lc 21.9 | Dividers and decoration only |
| #7340BA text on white | 6.62:1 | AA | Lc 82.2 | Fine for body text |
| #7340BA text on black | 3.17:1 | AA large text | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#ECE6F9
oklch(93.5% 0.026 300.3)
-
Step 200
200
#DDD3F6
oklch(88.6% 0.049 298.5)
-
Step 300
300
#C8B4F3
oklch(80.8% 0.09 298.9)
-
Step 400
400
#AD8BEC
oklch(70.7% 0.142 298.9)
-
Step 500
500
#9A6AE6
oklch(63% 0.182 299)
-
Step 600
600
#854ED4
oklch(55.5% 0.197 298.7)
-
Step 700
700 (this color)
#7340BA
oklch(49.8% 0.183 298.7)
-
Step 800
800
#5C3495
oklch(42.7% 0.152 298.7)
-
Step 900
900
#4B2F76
oklch(37.7% 0.117 298.8)
-
Step 950
950
#2C1C45
oklch(26.9% 0.075 299.4)
#7340BA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005DBE | 0.128 |
| Deuteranopia (no green cones) | #005BB7 | 0.129 |
| Tritanopia (no blue cones) | #635C77 | 0.140 |
| Achromatopsia (no color) | #5D5D5D | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7340BA
#7340BA
oklch(49.8% 0.183 298.7)
- #5C6B00
#5C6B00
oklch(49.8% 0.117 118.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7340BA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.037
- Iris #6258C4 ΔE 0.058
- Blue With A Hint Of Purple #533CC6 ΔE 0.062
- Slate Blue #6A5ACD ΔE 0.063
- Light Indigo #6D5ACF ΔE 0.063
- Rebecca Purple #663399 ΔE 0.063
- Blurple #5539CC ΔE 0.065
- Grape #7209B7 ΔE 0.070
Use #7340BA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.