#7340B2
Closest named color: Bluey Purple (#6241C7). oklch(49.2% 0.174 300.7), rgb(115, 64, 178).
Aa
White text reads best on this color (6.76:1).
About this color
#7340B2 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.174 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.046 away. White text reads best on it, at 6.76:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.174) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.10:1 |
| White text | 6.76:1 |
Values
| HEX | #7340B2 |
| RGB | rgb(115, 64, 178) |
| HSL | hsl(267, 47%, 47%) |
| OKLCH | oklch(49.2% 0.174 300.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7340B2 | 6.76:1 | AA | Lc -87.8 | Fine for body text |
| Black text on #7340B2 | 3.10:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #7340B2 text on white | 6.76:1 | AA | Lc 82.8 | Fine for body text |
| #7340B2 text on black | 3.10:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#ECE6F8
oklch(93.5% 0.025 301.1)
-
Step 200
200
#DED3F4
oklch(88.6% 0.046 300.7)
-
Step 300
300
#C9B5EF
oklch(81% 0.083 300.3)
-
Step 400
400
#AF8CE7
oklch(70.8% 0.134 300.8)
-
Step 500
500
#9C6CE0
oklch(63.2% 0.172 300.7)
-
Step 600
600
#8750CD
oklch(55.5% 0.187 300.7)
-
Step 700
700 (this color)
#7340B2
oklch(49.2% 0.174 300.7)
-
Step 800
800
#5D3690
oklch(42.7% 0.143 300.4)
-
Step 900
900
#4C3073
oklch(37.7% 0.112 300.4)
-
Step 950
950
#2C1D43
oklch(27% 0.07 300)
#7340B2 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005BB6 | 0.130 |
| Deuteranopia (no green cones) | #115BB0 | 0.126 |
| Tritanopia (no blue cones) | #665973 | 0.131 |
| Achromatopsia (no color) | #5B5B5B | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7340B2
#7340B2
oklch(49.2% 0.174 300.7)
- #586A00
#586A00
oklch(49.2% 0.117 120.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7340B2, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.046
- Rebecca Purple #663399 ΔE 0.054
- Iris #6258C4 ΔE 0.063
- Blue With A Hint Of Purple #533CC6 ΔE 0.068
- Slate Blue #6A5ACD ΔE 0.069
- Light Indigo #6D5ACF ΔE 0.070
- Purply #983FB2 ΔE 0.071
- Grape #7209B7 ΔE 0.071
Use #7340B2 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.