#7340A4
Closest named color: Rebecca Purple (#663399). oklch(48.2% 0.157 304.7), rgb(115, 64, 164).
Aa
White text reads best on this color (7.00:1).
About this color
#7340A4 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.157 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.042 away. White text reads best on it, at 7.00:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.157) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.99:1 |
| White text | 7.00:1 |
Values
| HEX | #7340A4 |
| RGB | rgb(115, 64, 164) |
| HSL | hsl(271, 44%, 45%) |
| OKLCH | oklch(48.2% 0.157 304.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7340A4 | 7.00:1 | AAA | Lc -88.8 | Fine for body text |
| Black text on #7340A4 | 2.99:1 | Fails | Lc 20.2 | Dividers and decoration only |
| #7340A4 text on white | 7.00:1 | AAA | Lc 83.8 | Fine for body text |
| #7340A4 text on black | 2.99:1 | Fails | Lc -18.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F6
oklch(93.5% 0.023 305.6)
-
Step 200
200
#DFD3F0
oklch(88.5% 0.041 304.3)
-
Step 300
300
#CCB5E9
oklch(81% 0.076 304.9)
-
Step 400
400
#B28CDE
oklch(70.7% 0.123 304.8)
-
Step 500
500
#9F6ED4
oklch(63.1% 0.155 304.5)
-
Step 600
600
#8A53C1
oklch(55.5% 0.169 304.6)
-
Step 700
700 (this color)
#7340A4
oklch(48.2% 0.157 304.7)
-
Step 800
800
#603887
oklch(42.8% 0.13 304.9)
-
Step 900
900
#4E316C
oklch(37.7% 0.101 304.7)
-
Step 950
950
#2E1D3F
oklch(27% 0.064 305.6)
#7340A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0D58A7 | 0.129 |
| Deuteranopia (no green cones) | #2959A2 | 0.115 |
| Tritanopia (no blue cones) | #6A546C | 0.114 |
| Achromatopsia (no color) | #595959 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7340A4
#7340A4
oklch(48.2% 0.157 304.7)
- #4F6900
#4F6900
oklch(48.2% 0.121 124.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7340A4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.042
- Bluey Purple #6241C7 ΔE 0.064
- Light Eggplant #894585 ΔE 0.070
- Purply #983FB2 ΔE 0.073
- Iris #6258C4 ΔE 0.074
- Warm Purple #952E8F ΔE 0.077
- Grape #7209B7 ΔE 0.079
- Blue With A Hint Of Purple #533CC6 ΔE 0.082
Use #7340A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.