#73409E
Closest named color: Rebecca Purple (#663399). oklch(47.8% 0.15 306.6), rgb(115, 64, 158).
Aa
White text reads best on this color (7.10:1).
About this color
#73409E is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.150 and its hue 307°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.040 away. White text reads best on it, at 7.10:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.95:1 |
| White text | 7.10:1 |
Values
| HEX | #73409E |
| RGB | rgb(115, 64, 158) |
| HSL | hsl(273, 42%, 44%) |
| OKLCH | oklch(47.8% 0.15 306.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73409E | 7.10:1 | AAA | Lc -89.2 | Fine for body text |
| Black text on #73409E | 2.95:1 | Fails | Lc 19.8 | Dividers and decoration only |
| #73409E text on white | 7.10:1 | AAA | Lc 84.2 | Fine for body text |
| #73409E text on black | 2.95:1 | Fails | Lc -17.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F5
oklch(93.5% 0.021 306.8)
-
Step 200
200
#E0D3EF
oklch(88.6% 0.04 306.5)
-
Step 300
300
#CDB5E6
oklch(81% 0.073 307)
-
Step 400
400
#B38DDA
oklch(70.7% 0.116 306.3)
-
Step 500
500
#A16ECF
oklch(63.1% 0.149 306.9)
-
Step 600
600
#8C54BC
oklch(55.6% 0.162 306.7)
-
Step 700
700 (this color)
#73409E
oklch(47.8% 0.15 306.6)
-
Step 800
800
#613983
oklch(42.8% 0.123 306.9)
-
Step 900
900
#4F3169
oklch(37.6% 0.097 307.1)
-
Step 950
950
#2E1D3E
oklch(26.9% 0.063 306.4)
#73409E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1A56A1 | 0.124 |
| Deuteranopia (no green cones) | #30589C | 0.110 |
| Tritanopia (no blue cones) | #6C5269 | 0.107 |
| Achromatopsia (no color) | #585858 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73409E
#73409E
oklch(47.8% 0.15 306.6)
- #4B6900
#4B6900
oklch(47.9% 0.123 126.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73409E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.040
- Light Eggplant #894585 ΔE 0.063
- Bluey Purple #6241C7 ΔE 0.073
- Warm Purple #952E8F ΔE 0.074
- Purply #983FB2 ΔE 0.076
- Blueberry #464196 ΔE 0.080
- Iris #6258C4 ΔE 0.081
- Twilight #4E518B ΔE 0.081
Use #73409E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.