#734071
Closest named color: Light Eggplant (#894585). oklch(45.2% 0.099 328.5), rgb(115, 64, 113).
Aa
White text reads best on this color (7.77:1).
About this color
#734071 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.099 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.054 away. White text reads best on it, at 7.77:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.099) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.70:1 |
| White text | 7.77:1 |
Values
| HEX | #734071 |
| RGB | rgb(115, 64, 113) |
| HSL | hsl(302, 28%, 35%) |
| OKLCH | oklch(45.2% 0.099 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734071 | 7.77:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #734071 | 2.70:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #734071 text on white | 7.77:1 | AAA | Lc 86.8 | Fine for body text |
| #734071 text on black | 2.70:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6EF
oklch(93.5% 0.016 328.8)
-
Step 200
200
#E6D2E4
oklch(88.5% 0.033 329)
-
Step 300
300
#D6B4D4
oklch(80.9% 0.058 328)
-
Step 400
400
#C18CBE
oklch(70.8% 0.093 328.4)
-
Step 500
500
#B06EAD
oklch(63.1% 0.118 328.5)
-
Step 600
600
#9B5598
oklch(55.6% 0.128 328.7)
-
Step 700
700
#844582
oklch(49.1% 0.119 328.4)
-
Step 800
800 (this color)
#734071
oklch(45.2% 0.099 328.5)
-
Step 900
900
#573256
oklch(37.7% 0.076 327.9)
-
Step 950
950
#331D32
oklch(26.9% 0.049 328.4)
#734071 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4E73 | 0.095 |
| Deuteranopia (no green cones) | #4B556F | 0.086 |
| Tritanopia (no blue cones) | #764453 | 0.055 |
| Achromatopsia (no color) | #525252 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734071
#734071
oklch(45.2% 0.099 328.5)
- #276435
#276435
oklch(45% 0.098 148.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734071, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.054
- Brownish Purple #76424E ΔE 0.060
- Dark Mauve #874C62 ΔE 0.062
- Dull Purple #84597E ΔE 0.075
- Dusty Grape #545775 ΔE 0.077
- Muted Purple #805B87 ΔE 0.077
- Dusk #4E5481 ΔE 0.078
- Twilight #4E518B ΔE 0.080
Use #734071 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.