#73406E
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.096 330.7), rgb(115, 64, 110).
Aa
White text reads best on this color (7.81:1).
About this color
#73406E is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.096 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.055 away. White text reads best on it, at 7.81:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.096) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.68:1 |
| White text | 7.81:1 |
Values
| HEX | #73406E |
| RGB | rgb(115, 64, 110) |
| HSL | hsl(306, 28%, 35%) |
| OKLCH | oklch(45.1% 0.096 330.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73406E | 7.81:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #73406E | 2.68:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #73406E text on white | 7.81:1 | AAA | Lc 86.9 | Fine for body text |
| #73406E text on black | 2.68:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6EF
oklch(93.6% 0.017 331.6)
-
Step 200
200
#E6D2E3
oklch(88.5% 0.032 330.7)
-
Step 300
300
#D6B4D2
oklch(80.9% 0.056 329.9)
-
Step 400
400
#C18CBB
oklch(70.7% 0.09 330.4)
-
Step 500
500
#B16FAA
oklch(63.2% 0.114 330.7)
-
Step 600
600
#9C5695
oklch(55.7% 0.124 330.8)
-
Step 700
700
#85457F
oklch(49.1% 0.117 330.7)
-
Step 800
800 (this color)
#73406E
oklch(45.1% 0.096 330.7)
-
Step 900
900
#583254
oklch(37.8% 0.075 330.8)
-
Step 950
950
#341D31
oklch(27% 0.049 331.6)
#73406E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4E70 | 0.094 |
| Deuteranopia (no green cones) | #4C556C | 0.085 |
| Tritanopia (no blue cones) | #774452 | 0.052 |
| Achromatopsia (no color) | #525252 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73406E
#73406E
oklch(45.1% 0.096 330.7)
- #256438
#256438
oklch(45% 0.096 150.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73406E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.055
- Light Eggplant #894585 ΔE 0.057
- Dark Mauve #874C62 ΔE 0.060
- Dull Purple #84597E ΔE 0.075
- Dusty Grape #545775 ΔE 0.077
- Muted Purple #805B87 ΔE 0.079
- Dusk #4E5481 ΔE 0.079
- Purple Brown #673A3F ΔE 0.079
Use #73406E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.