#73405C
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.08 346.8), rgb(115, 64, 92).
Aa
White text reads best on this color (8.02:1).
About this color
#73405C is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.080 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 8.02:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.61:1 |
| White text | 8.02:1 |
Values
| HEX | #73405C |
| RGB | rgb(115, 64, 92) |
| HSL | hsl(327, 28%, 35%) |
| OKLCH | oklch(44.3% 0.08 346.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73405C | 8.02:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #73405C | 2.61:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #73405C text on white | 8.02:1 | AAA | Lc 87.6 | Fine for body text |
| #73405C text on black | 2.61:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EC
oklch(93.5% 0.014 343.2)
-
Step 200
200
#E7D3DC
oklch(88.6% 0.025 348.6)
-
Step 300
300
#D8B5C7
oklch(80.9% 0.047 345.8)
-
Step 400
400
#C48EAA
oklch(70.7% 0.075 346.7)
-
Step 500
500
#B47195
oklch(63.1% 0.096 346.8)
-
Step 600
600
#9F597F
oklch(55.7% 0.104 347.2)
-
Step 700
700
#88486B
oklch(49.1% 0.098 347.3)
-
Step 800
800 (this color)
#73405C
oklch(44.3% 0.08 346.8)
-
Step 900
900
#5A3348
oklch(37.7% 0.064 347.1)
-
Step 950
950
#351E2A
oklch(27% 0.041 347.6)
#73405C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444B5D | 0.085 |
| Deuteranopia (no green cones) | #51535B | 0.077 |
| Tritanopia (no blue cones) | #793F4A | 0.031 |
| Achromatopsia (no color) | #505050 | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73405C
#73405C
oklch(44.3% 0.08 346.8)
- #19614A
#19614A
oklch(44.2% 0.08 167.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73405C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Dark Mauve #874C62 ΔE 0.052
- Purple Brown #673A3F ΔE 0.052
- Light Eggplant #894585 ΔE 0.078
- Dusty Grape #545775 ΔE 0.079
- Dull Purple #84597E ΔE 0.083
- Dusk #4E5481 ΔE 0.090
- Dusky Purple #895B7B ΔE 0.090
Use #73405C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.