#73405B
Closest named color: Brownish Purple (#76424E). oklch(44.2% 0.08 347.8), rgb(115, 64, 91).
Aa
White text reads best on this color (8.03:1).
About this color
#73405B is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.080 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 8.03:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.61:1 |
| White text | 8.03:1 |
Values
| HEX | #73405B |
| RGB | rgb(115, 64, 91) |
| HSL | hsl(328, 28%, 35%) |
| OKLCH | oklch(44.2% 0.08 347.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73405B | 8.03:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #73405B | 2.61:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #73405B text on white | 8.03:1 | AAA | Lc 87.6 | Fine for body text |
| #73405B text on black | 2.61:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EB
oklch(93.5% 0.014 348)
-
Step 200
200
#E7D3DC
oklch(88.6% 0.025 348.6)
-
Step 300
300
#D8B5C6
oklch(80.9% 0.046 347.3)
-
Step 400
400
#C48EA9
oklch(70.7% 0.074 347.7)
-
Step 500
500
#B47194
oklch(63.1% 0.096 347.6)
-
Step 600
600
#9F597E
oklch(55.6% 0.103 348)
-
Step 700
700
#88486A
oklch(49% 0.097 348.2)
-
Step 800
800 (this color)
#73405B
oklch(44.2% 0.08 347.8)
-
Step 900
900
#5A3347
oklch(37.6% 0.063 348.5)
-
Step 950
950
#351E2A
oklch(27% 0.041 347.6)
#73405B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444B5C | 0.085 |
| Deuteranopia (no green cones) | #51535A | 0.077 |
| Tritanopia (no blue cones) | #793F4A | 0.029 |
| Achromatopsia (no color) | #505050 | 0.080 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73405B
#73405B
oklch(44.2% 0.08 347.8)
- #18614B
#18614B
oklch(44.2% 0.079 168.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73405B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.051
- Dark Mauve #874C62 ΔE 0.052
- Light Eggplant #894585 ΔE 0.079
- Dusty Grape #545775 ΔE 0.080
- Dull Purple #84597E ΔE 0.084
- Dusky Purple #895B7B ΔE 0.090
- Dusk #4E5481 ΔE 0.090
Use #73405B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.