#73404C
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.072 5.4), rgb(115, 64, 76).
Aa
White text reads best on this color (8.18:1).
About this color
#73404C is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.072 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.008 away. White text reads best on it, at 8.18:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.56:1 |
| White text | 8.18:1 |
Values
| HEX | #73404C |
| RGB | rgb(115, 64, 76) |
| HSL | hsl(346, 28%, 35%) |
| OKLCH | oklch(43.7% 0.072 5.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73404C | 8.18:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #73404C | 2.56:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #73404C text on white | 8.18:1 | AAA | Lc 88.1 | Fine for body text |
| #73404C text on black | 2.56:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E7E9
oklch(93.7% 0.012 4.8)
-
Step 200
200
#E8D3D7
oklch(88.5% 0.024 4.5)
-
Step 300
300
#DAB6BD
oklch(81% 0.042 4.9)
-
Step 400
400
#C68F9A
oklch(70.6% 0.068 5.7)
-
Step 500
500
#B67382
oklch(63.1% 0.086 5.3)
-
Step 600
600
#A15B6B
oklch(55.6% 0.093 5.9)
-
Step 700
700
#8A4A5A
oklch(49.1% 0.088 4.9)
-
Step 800
800 (this color)
#73404C
oklch(43.7% 0.072 5.4)
-
Step 900
900
#5B353D
oklch(37.8% 0.056 6.4)
-
Step 950
950
#351F24
oklch(27% 0.035 4.9)
#73404C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48494C | 0.079 |
| Deuteranopia (no green cones) | #55534B | 0.074 |
| Tritanopia (no blue cones) | #7B3C44 | 0.019 |
| Achromatopsia (no color) | #4F4F4F | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73404C
#73404C
oklch(43.7% 0.072 5.4)
- #0F5E57
#0F5E57
oklch(43.6% 0.072 185.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73404C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.008
- Purple Brown #673A3F ΔE 0.034
- Dark Mauve #874C62 ΔE 0.058
- Red Brown #8B2E16 ΔE 0.078
- Rust Brown #8B3103 ΔE 0.085
- Milk Chocolate #7F4E1E ΔE 0.085
- Saddle Brown #8B4513 ΔE 0.087
- Chestnut #742802 ΔE 0.088
Use #73404C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.