#73404A
Closest named color: Brownish Purple (#76424E). oklch(43.6% 0.072 7.9), rgb(115, 64, 74).
Aa
White text reads best on this color (8.19:1).
About this color
#73404A is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.072 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.010 away. White text reads best on it, at 8.19:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.56:1 |
| White text | 8.19:1 |
Values
| HEX | #73404A |
| RGB | rgb(115, 64, 74) |
| HSL | hsl(348, 28%, 35%) |
| OKLCH | oklch(43.6% 0.072 7.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73404A | 8.19:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #73404A | 2.56:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #73404A text on white | 8.19:1 | AAA | Lc 88.1 | Fine for body text |
| #73404A text on black | 2.56:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E7E8
oklch(93.7% 0.012 11)
-
Step 200
200
#E8D3D6
oklch(88.5% 0.024 7.8)
-
Step 300
300
#DAB6BB
oklch(80.9% 0.042 8.6)
-
Step 400
400
#C68F99
oklch(70.6% 0.068 6.9)
-
Step 500
500
#B67380
oklch(63% 0.086 7.2)
-
Step 600
600
#A15B69
oklch(55.6% 0.093 7.7)
-
Step 700
700
#8A4B57
oklch(49.2% 0.086 8.5)
-
Step 800
800 (this color)
#73404A
oklch(43.6% 0.072 7.9)
-
Step 900
900
#5B353C
oklch(37.8% 0.055 8.1)
-
Step 950
950
#351F23
oklch(26.9% 0.035 7.8)
#73404A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #49494A | 0.078 |
| Deuteranopia (no green cones) | #555349 | 0.074 |
| Tritanopia (no blue cones) | #7B3B44 | 0.019 |
| Achromatopsia (no color) | #4F4F4F | 0.072 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73404A
#73404A
oklch(43.6% 0.072 7.9)
- #0E5E59
#0E5E59
oklch(43.6% 0.072 188.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73404A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.010
- Purple Brown #673A3F ΔE 0.033
- Dark Mauve #874C62 ΔE 0.060
- Red Brown #8B2E16 ΔE 0.075
- Rust Brown #8B3103 ΔE 0.082
- Milk Chocolate #7F4E1E ΔE 0.083
- Saddle Brown #8B4513 ΔE 0.084
- Chestnut #742802 ΔE 0.085
Use #73404A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.