#73403D
Closest named color: Brownish Purple (#76424E). oklch(43.3% 0.072 24), rgb(115, 64, 61).
Aa
White text reads best on this color (8.30:1).
About this color
#73403D is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.072 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 8.30:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.30:1 |
Values
| HEX | #73403D |
| RGB | rgb(115, 64, 61) |
| HSL | hsl(3, 31%, 35%) |
| OKLCH | oklch(43.3% 0.072 24) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73403D | 8.30:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #73403D | 2.52:1 | Fails | Lc 15.6 | Dividers and decoration only |
| #73403D text on white | 8.30:1 | AAA | Lc 88.4 | Fine for body text |
| #73403D text on black | 2.52:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E6
oklch(93.6% 0.012 23.7)
-
Step 200
200
#E8D4D2
oklch(88.6% 0.022 24.5)
-
Step 300
300
#DBB7B4
oklch(81% 0.042 23.7)
-
Step 400
400
#C7918C
oklch(70.7% 0.066 24.9)
-
Step 500
500
#B87570
oklch(63.2% 0.085 24.4)
-
Step 600
600
#A35C58
oklch(55.5% 0.094 23.9)
-
Step 700
700
#8B4C48
oklch(49.1% 0.086 24.5)
-
Step 800
800 (this color)
#73403D
oklch(43.3% 0.072 24)
-
Step 900
900
#5C3533
oklch(37.6% 0.057 23.3)
-
Step 950
950
#361F1E
oklch(26.9% 0.036 22.5)
#73403D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B483D | 0.075 |
| Deuteranopia (no green cones) | #58523C | 0.069 |
| Tritanopia (no blue cones) | #7C393F | 0.024 |
| Achromatopsia (no color) | #4E4E4E | 0.072 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73403D
#73403D
oklch(43.3% 0.072 24)
- #075C63
#075C63
oklch(43.4% 0.072 204.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73403D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Purple Brown #673A3F ΔE 0.031
- Red Brown #8B2E16 ΔE 0.063
- Milk Chocolate #7F4E1E ΔE 0.067
- Rust Brown #8B3103 ΔE 0.067
- Saddle Brown #8B4513 ΔE 0.069
- Chestnut #742802 ΔE 0.070
- Dark Mauve #874C62 ΔE 0.071
Use #73403D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.