#73403B
Closest named color: Brownish Purple (#76424E). oklch(43.2% 0.072 26.4), rgb(115, 64, 59).
Aa
White text reads best on this color (8.31:1).
About this color
#73403B is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.072 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 8.31:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.31:1 |
Values
| HEX | #73403B |
| RGB | rgb(115, 64, 59) |
| HSL | hsl(5, 32%, 34%) |
| OKLCH | oklch(43.2% 0.072 26.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73403B | 8.31:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #73403B | 2.52:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #73403B text on white | 8.31:1 | AAA | Lc 88.5 | Fine for body text |
| #73403B text on black | 2.52:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E5
oklch(93.6% 0.012 29.9)
-
Step 200
200
#E8D4D1
oklch(88.5% 0.023 27.8)
-
Step 300
300
#DBB7B2
oklch(80.9% 0.042 27.3)
-
Step 400
400
#C7918A
oklch(70.7% 0.067 27.2)
-
Step 500
500
#B8756E
oklch(63.1% 0.086 26.2)
-
Step 600
600
#A35D56
oklch(55.7% 0.093 26.5)
-
Step 700
700
#8C4C46
oklch(49.2% 0.088 26.3)
-
Step 800
800 (this color)
#73403B
oklch(43.2% 0.072 26.4)
-
Step 900
900
#5C3632
oklch(37.8% 0.055 26.5)
-
Step 950
950
#36201D
oklch(27.1% 0.035 28.1)
#73403B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B483A | 0.075 |
| Deuteranopia (no green cones) | #58523A | 0.069 |
| Tritanopia (no blue cones) | #7D393F | 0.027 |
| Achromatopsia (no color) | #4E4E4E | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73403B
#73403B
oklch(43.2% 0.072 26.4)
- #065B64
#065B64
oklch(43.1% 0.072 206.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73403B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.029
- Purple Brown #673A3F ΔE 0.032
- Red Brown #8B2E16 ΔE 0.061
- Milk Chocolate #7F4E1E ΔE 0.065
- Rust Brown #8B3103 ΔE 0.066
- Saddle Brown #8B4513 ΔE 0.067
- Chestnut #742802 ΔE 0.068
- Mud Brown #60460F ΔE 0.072
Use #73403B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.