#73402F
Closest named color: Purple Brown (#673A3F). oklch(43% 0.076 39.1), rgb(115, 64, 47).
Aa
White text reads best on this color (8.38:1).
About this color
#73402F is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.076 and its hue 39°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.042 away. White text reads best on it, at 8.38:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.076) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.50:1 |
| White text | 8.38:1 |
Values
| HEX | #73402F |
| RGB | rgb(115, 64, 47) |
| HSL | hsl(15, 42%, 32%) |
| OKLCH | oklch(43% 0.076 39.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73402F | 8.38:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #73402F | 2.50:1 | Fails | Lc 15.3 | Dividers and decoration only |
| #73402F text on white | 8.38:1 | AAA | Lc 88.7 | Fine for body text |
| #73402F text on black | 2.50:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F2E7E4
oklch(93.6% 0.013 35.7)
-
Step 200
200
#E9D4CD
oklch(88.5% 0.025 39.4)
-
Step 300
300
#DBB7AC
oklch(80.8% 0.045 37.7)
-
Step 400
400
#C89280
oklch(70.7% 0.071 39.2)
-
Step 500
500
#B97660
oklch(63.1% 0.091 38.9)
-
Step 600
600
#A45E46
oklch(55.7% 0.099 39.6)
-
Step 700
700
#8C4D38
oklch(49.1% 0.091 39.1)
-
Step 800
800 (this color)
#73402F
oklch(43% 0.076 39.1)
-
Step 900
900
#5D3629
oklch(37.7% 0.06 39.2)
-
Step 950
950
#362018
oklch(27% 0.037 40.7)
#73402F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D472D | 0.072 |
| Deuteranopia (no green cones) | #59522E | 0.068 |
| Tritanopia (no blue cones) | #7D373C | 0.038 |
| Achromatopsia (no color) | #4D4D4D | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73402F
#73402F
oklch(43% 0.076 39.1)
- #04596C
#04596C
oklch(42.9% 0.076 219.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73402F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.042
- Brownish Purple #76424E ΔE 0.046
- Milk Chocolate #7F4E1E ΔE 0.054
- Red Brown #8B2E16 ΔE 0.056
- Rust Brown #8B3103 ΔE 0.057
- Saddle Brown #8B4513 ΔE 0.058
- Mud Brown #60460F ΔE 0.058
- Chestnut #742802 ΔE 0.059
Use #73402F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.